Create a modern, stylish, and unexpected animation that encapsulates T-Mobile's accomplishments for the first quarter of 2023.
While you're probably not waiting around for corporate quarterly reports, the T-Mobile team is undoubtedly excited about their upcoming report, and they're excited to post all about it on their social media. They're so excited that, as usual, they're looking for someone who can create an eye-catching and stylish video that summarizes all of the key accomplishments in this upcoming release. That someone is you.
The goal of this project is to create a video that's modern, bright, energetic, and eye-catching, encapsulating a lot of key messaging text into some sort of unexpected format that will get people excited. We figure this'll be around :20 in length, and it should definitely be designed to loop.
T-Mobile content is always a lot of fun, and they're open to all kinds of concepts and formats, including hand-drawn art, mixed media, animations, and motion graphics. As you can see from this recent quarterly reports GIF, your video will need to cover a variety of accomplishments, one after the other, therefore you'll need some sort of innovative visual tool that enables you to effectively highlight each accomplishment before moving on to the next one. We've included several other recent examples in the Background that give you a sense of what we mean by "stylish," so you should definitely check those out.
If chosen, we'll send you an NDA and a list of the accomplishments they want to talk about. It's important to remember that the whole T-Mobile staff will be sharing this on their personal social media pages for their loved ones, friends, and professional contacts. Therefore, your video cannot feel very corporate, like a bland motion graphic explainer video. Sure, polished and professional, but it's more about alluding to coolness and intrigue, even a little quirkiness. This should not feel like an "ad".
For your pitch submission, it would help to see a sample design that illustrates what you're thinking, but you should also clearly describe the creative approach you would take to showcase all the stats. Feel free to throw in a few different creative options too, so the brand can pivot if they really like your past work, but aren't in love with your primary creative approach. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There is a total of one video asset.
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: Employees' friends, family, business contacts, and social networks. This runs the gamut because we're talking about both corporate and in-store employees, so go for broad appeal.
TONE:
EXECUTIONAL MANDATORIES:
You should adhere to certain elements of the T-Mobile brand guidelines which will be shared with the selected creator. In the meantime, a few specific callouts are below:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Here are some PREVIOUS achievements and stats from the 4th quarter of 2022, which you can use to help layout or visualize your approach. These will be updated once the report is available. Note the heavily stylized approach in this video, which tapped into Tetris being in the news to provide a unique visual aesthetic, even if Tetris played no role in the messaging.
PREVIOUS T-MOBILE CONTENT: This is some of the recent video and GIF content created on Tongal, and they're all great examples of the modern and playful stylistic diversity you have in approaching this project.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks video content that you used. "
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.