The quarterly report is coming, and while you're probably not sitting there in anxious anticipation, the folks at T-Mobile are definitely excited, and they're getting ready to talk all about it on social media! But you know what? Even if they're excited about the quarterly reports, T-Mobile knows they don't make for prime social media content... on their own. We need to dress 'em up a bit, give them a cool, dynamic energy - and that's where you come in. When T-Mobile's people turn to social media, they want to flex their GIF game, so we want you to create a single GIF that's really clever and eye-catching, and that summarizes T-Mobile's achievements from the upcoming Q3 quarterly repot, kinda like this GIF, but in under 12 seconds.
Officially known as the "Un-carrier," T-Mobile's pretty fun, and they're open to all sorts of ideas and formats - whether it's illustrations and motion graphics, something hand-drawn, or even mixed media. As you see in that previous example, your GIF needs to cover a number of different achievements, one after the other, so you need some kind of cool visual device that allows you to clearly showcase each achievement, and then cleverly transition to the next achievement.
If you're selected, we'll NDA you and give you a list of the achievements they want to cover. We've included examples in the Background. We should also note that this really is for T-Mobile's employees, top to bottom, and they're gonna share this on their own social feeds, for their own family and friends and business contacts. That means your GIF can't feel über corporate. Polished and professional, sure, but cooler and a little more interesting. Maybe even a little quirky. They're not "ads."
For your pitch submission, it would help to see a sample design that illustrates what you're thinking, but you should also clearly describe the creative approach you would take to showcase all the stats. Feel free to throw in a few different creative options too, so the brand can pivot if they really like your past work, but aren't in love with your primary creative approach. Otherwise, check out some brand guidelines in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: Per filmmaker, we're looking for...
- One GIF (1x1), under :12 and 4.9 MB or lower in size.
TIMELINE: HERE
EXPOSURE:
TARGET AUDIENCE: Employees' friends, family, business contacts, and social networks. This runs the gamut because we're talking about both corporate and in-store employees, so go for broad appeal.
TONE:
- Clever and unexpected, with a dynamic and creative look.
- Polished, cool, relevant, quirky.
EXECUTIONAL MANDATORIES:
- GIFs must be 4.9MB or less, and under 12 seconds in duration. You're tied to a specific aspect ratio (1x1), but not a set size (i.e. 1080x1080), so you can play with GIF sizing, color depth, framerate, contrast, etc. in order to meet the size restrictions.
- You should adhere to certain elements of the T-Mobile brand guidelines. A few specific call outs are below:
- The primary logo to use is the full T-Mobile logo.
- Always make Magenta (#E20074) the hero color in designs.
- Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
- The official brand font is TeleNeo; the font will be provided to the selected creator.
- Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
