Celebrate the 100th anniversary of Columbia Pictures with big, awe-inspiring concepts for global stunts that get people talking about the iconic and impactful movies and tv shows Columbia Pictures has made.

Sony Pictures Entertainment is celebrating as Columbia Pictures marks its 100th year and is looking for big, bold, global ways to involve and excite fans. Your concepts should celebrate the anniversary of the studio and its most beloved titles across digital, social, and in real life executions that capture people’s attention, get them talking, sharing, engaging, and makes them genuinely excited about what comes next for Columbia and  Sony Pictures.

Specifically, we want to hear your best, boldest, and most celebratory concepts for three big, splashy global stunts: one at the beginning of 2024 to kickoff Columbia Pictures's 100th year; one in the middle of the year to keep fans engaged and excited; and one towards the end of 2024 to close the year-long celebration out. Your concept can span all three tentpoles, but you can also think about them as individual and unique events; we've created a drop-down menu so you can let us know whether your concept is for the kickoff, the middle point, the wrap-up, or all of the above. We're also giving you 500 characters so you can give us a little more detail around what these celebrations could look like and how they could be brought to life IRL and on social. 

We're including a partial list of some of Columbia Pictures's most iconic films and TV shows to inspire you in the Background. Think about what iconic movie and TV moments you'd celebrate and how they could make a real-world splash, especially with global audiences. While involving talent is not off-limits, the best concepts should work without any stars attached. Beyond that, consider: 

• The studio only turns 100 once, how do you make the anniversary feel like a big birthday celebration?
• What would get fans talking?
• What would transcend language or cultural barriers (while still being executed in English)?
• Is your concept built for a specific venue (e.g. a theater, stage, stadium, or park) or medium (e.g. a billboard, large-format screen, or PlayStation takeover)?
• Why would your concept draw attention as a real-life stunt or activation, and how would you translate it to digital/social with the same sense of excitement? 
• How will global audiences get excited by your concept? 

For any questions or other project updates, check out the Project Forum.

EXPOSURE: Real-world/physical executions; Sony Pictures-owned and -operated channels (theatrical, home entertainment, animation, digital, Crunchyroll, PlayStation), social media, etc. If the concept/execution merits it, broadcast and global PR. 

TARGET AUDIENCE: 

• Movie enthusiasts, older generations (nostalgia), younger generations (discovery), cinephiles, pop culture fans.
• Your concepts can be catered directly towards multiple target audiences or intended for one of these audiences depending on what makes the most sense for that concept/execution.

TONE/FEEL: Big, bold, attention-getting, splashy, exciting, celebratory, awe-inspiring, FUN.

EXECUTIONAL MANDATORIES: 

• You must sign Sony's Submission Release Agreement, without edits, and submit it along with your concept. Greenlit creators will also need to sign Sony's Certificate of Results and Proceeds, which will be provided when greenlit.
• Your concepts can highlight or build on specific moments from single movie or TV titles, or you can celebrate the breadth of Columbia's work.
• Think about how your concept speaks to its audience: does it work broadly for multiple target audiences, or does it work better if it's targeted to one specific audience segment? 

Columbia Pictures was founded in Los Angeles on January 10, 1924. In addition to the titles below, the studio is known for a number of classic franchises across film and TV, including Ghostbusters, The Karate Kid, Men in Black, 21 Jump Street, Zombieland, Bad Boys, The Three Stooges and Spider-Man.

See more at: Sony Pictures Official Website and Sony Pictures TV Official Website

Some of the 100 Fan-Favorite Titles in Columbia's 100-year history include: 

• Mr. Smith Goes To Washington
• Lawrence Of Arabia
• Dr. Strangelove Or: How I Learned To Stop Worrying And Love The Bomb
• Gandhi
• A League Of Their Own
• Jerry Maguire
• Anatomy Of A Murder
• Oliver!
• Taxi Driver
• Stripes
• Sense And Sensibility
• The Social Network
• It Happened One Night
• From Here To Eternity
• To Sir, With Love
• The Last Picture Show
• Annie
• As Good As It Gets
• His Girl Friday
• Guess Who’s Coming To Dinner
• Kramer Vs. Kramer
• Starman
• Sleepless In Seattle
• Punch-Drunk Love
• All The King’s Men
• On The Waterfront
• A Man For All Seasons
• Tootsie
• The Age Of Innocence
• Little Women (2019)

Some of the most iconic TV titles from Sony Pictures include:

• Father Knows Best – 1954
• Bewitched – 1964
• I Dream Of Jeannie – 1965
• The Flying Nun – 1967
• All In The Family – 1971
• Maude – 1972
• Sanford And Son – 1972
• Good Times – 1974
• Barney Miller – 1975
• The Jeffersons – 1975
• One Day At A Time – 1975
• Starsky & Hutch – 1975
• Charlie's Angels – 1976
• Fantasy Island – 1977
• Diff'rent Strokes – 1978
• Benson – 1979
• The Facts Of Life – 1979
• Silver Spoons – 1982
• T.J. Hooker – 1982
• Who's The Boss? – 1984
• 227 – 1985
• Designing Women – 1986
• Married...With Children – 1987
• Seinfeld – 1989
• Mad About You – 1992
• The Nanny – 1993
• Party Of Five – 1994
• Dawson's Creek – 1998
• The Shield – 2002
• Damages  – 2007
• Breaking Bad – 2008
• Community – 2009
• The Blacklist – 2013
• The Goldbergs – 2013
• Better Call Saul – 2015
• The Good Doctor – 2017

In order to be considered for this project, you must include the below materials in your submission.

• CONCEPT (REQUIRED): Tell us your Concept using up to 500 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen when your concept is brought to life. As always, concepts should be clever and engaging.
  
  
• TENTPOLE STUNT TIMING (REQUIRED): Use the provided dropdown to denote if your concept is built for a specific tentpole (Launch, Mid-Point, Wrap-Up) or all three.
  
  
• SONY SUBMISSION RELEASE AGREEMENT (REQUIRED): You must sign and attach Sony's Submission Release Agreement and submit it along with your Concept. Incomplete or improperly filled out forms may be cause for disqualification. A PDF and DOCX version of the form are provided in the Assets tab. You may not edit or modify the Agreement form in any way. 
  
  
• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

Six concept submissions will be selected and receive $600 each. Five additional concept submissions will be selected for Honorable Mentions and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your submission be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.

1. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
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4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
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