
Edit a large suite of supplemental YouTube clip content for fans of USA Network’s hit reality TV series Chrisley Knows Best.
Chrisley Knows Best returns for its 7th season this May, having already racked up 118 episodes, and a successful spinoff series, which was itself just renewed for a 2nd season. Fans can’t get enough Chrisley family shenanigans, and they’re increasingly turning to the YouTube channel and looking for more of what they crave; recaps, character highlights, memorable scenes, comedy supercuts, etc. Now, USA is asking for an editor to help create more of this supplemental video clip content for the YouTube channel, using footage from the original episodes, in three different video formats.
USA will provide original masters for episodes before they air, as well as episode descriptions, branding guidelines, and some story direction, in addition to the three deliverable formats outlined below. We just need you to do a stellar job putting it all together, to give fans the Chrisley fix they crave.
DELIVERABLES: As currently planned, the full suite would include the following:
TIMELINE: There will be a rolling schedule with continuous weekly deliveries, and roughly two videos delivered every week for about 16 weeks after an editor is selected. For the full project timeline, please see the Assets tab.
EXPOSURE: All videos will be produced for the Chrisley Knows Best YouTube Channel. Please note that USA Network content is only available in the US and US Territories only, and outside of the US it will be difficult for you to engage with this project.
TARGET AUDIENCE: The demographic skews heavily female, with almost a third in the 25-34 age range, and a quarter in the 18-24 age range.
TONE: USA has found the audience responds to:
EXECUTIONAL MANDATORIES:
Tonally, Chrisley Knows Best succeeds with its blunt tone and its unflinching embrace of the eccentricities of Todd Chrisley and his family. Humor is front and center, and it should be the same with your videos. These have to be just as fun as the show. Take a look at some of the existing content that Chrisley Knows Best already offers on its YouTube channel:
Creatively, the recap videos should be straightforward as a format. The Topical Character Videos and Top 10 Videos should then basically pull relevant and especially entertaining clips that match the theme of each video, although you'll be brief more on those if you are selected. Some of those clips may come from previous seasons, you may need to dig a little deeper.
NOTE: USA Network content is only available in the US and US Territories only.
In order to be considered for this project you must include the below materials in your Pitch submission. For examples of effective Pitches, check out this gallery.
The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive payments to help create the Video Suite. Please note the payment of the Pitch award is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets tab.
REVISION REQUIREMENTS: Once individual Videos are submitted, Editors will enter Revisions. During this phase, editors will perform reasonable edits on their Videos according to the Sponsor’s feedback.
MUSIC: You will be required to use the USA-approved music provider Frequency to source music for your Video submission to this Project. Music from this provider is available only to the Pitch Winners at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. Pitch Winners will be provided with a log-in and access by a Tongal producer once they are selected.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You will be responsible for the costs associated the hard drive (if necessary) and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production please click here.
NOTE: USA reserves the right to cancel this project or modify the deliverables at any time, with advance notice, taking into account the performance metrics of videos that have been delivered. Although this event is unlikely, by participating in this project, editors acknowledge that the Sponsor is under no obligation to pay out the remainder of the prizing in the event that the project is canceled. Tongal will discuss change with you in the event USA decides to make any changes to scope of the project.