From the first “finger food” to grade-school lunch packs; from high-speed high-school breakfasts, to late night cramming in college; from filling the cupboard in your first home, to your baby’s first finger food – it seems that Cheerios has been with you, every step of the way.

Cheerios is one of those rare things –- something that stays perfect, through every phase of your life. A simple pleasure you can always count-on. 

Give us your Concepts for how Cheerios can celebrate the idea that Cheerios is right for every phase of your life.  From rocking in your cradle, to rocking in your chair....  Give us ideas for a video or video-series, for events, epics, and stunts.  We want your help to let the whole world know that Cheerios is the cereal that’s always been there for you, and always will be.

You’ll have 500 characters to explain your Concepts, so think big, and give us ideas that will bring home the life-long Cheerios love.

 Creative Keys 

• Think about how your idea could create the kind of campaign that you would stop what you’re doing to participate in, see, tell people about, or share with friends online.
• We’re looking to use this Concept to create a series of great videos for the whole Cheerios family: Cheerios, Multi-Grain Cheerios, and Honey-Nut Cheerios, Apple Cinnamon Cheerios, etc.
• Have fun! Cheerios is something everybody loves, so put that love to work creatively!

This Project will be worth a total of $1,500 and consist of 1 Phase: a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT  – Tell us your Concept for how Cheerios can best convey the message that "Cheerios Is Always There For You!" in 500 characters or less.  As always, your Concept should be clever and engaging.  Remember that the explanation of your Concept is NOT a detailed script but rather a spark of inspiration or a distillation of what could happen in the Video or Campaign.  Each winning Concept creator will receive $500.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING A CONCEPT ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.