Gerber® is looking for light-hearted stories that celebrate the moments that make parenting all worth it for Moms and Dads.

Your baby is growing up so fast! Everyday is a new experience – for baby and for you as a busy parent.

As your baby grows, so do you. You plan, you prep, you baby proof, and then you improvise and get creative when things don’t go quite as planned. It’s not always easy, but you get to experience heart-warming moments with your baby that prove it’s all worth it – from the very first outfit with the cute tiny socks, to the first smile, or the first time your baby laughed with pure joy.

Gerber® knows that behind every happy and healthy Gerber® baby there is a Gerber® parent making it all happen. Gerber® wants YOU to help them celebrate this Mother’s Day and Father’s Day by sharing your light-hearted, fun, silly, and celebratory moments in parenthood that make it “All Worth It”.

Please see the Project Objectives for more details on what Gerber® is looking for.

The goal of this project is to source a total of four (4) joyful stories (two (2) for Mother’s Day and two (2) for Father’s Day) about parenting moments that are worth celebrating and that make parenthood “All Worth It.”

We are looking for any and all Stories that share the spontaneous, heart-warming, and joyful moments that make parenthood all worth it. While not necessary, if your Story includes the Gerber® brand or products, so much better. 

--Tone: The tone of your story should be upbeat and celebratory, and showcase a positive relationship between parent and baby. Stories should be light-hearted, fun, joyous, caring, inspiring, happy.

--Exposure: Intended for digital and social media use, and for the creation of Videos that celebrate the real joys of parenthood in Mother’s Day and Father’s Day videos.

--Target Audience: Everyone is welcome to participate in sharing his/her parenting story. The content derived from the winning Stories will be targeted at the Millennial mom and dad or parent-to-be, with babies 0-48 months old.

This Project will be worth a total of $4,000 and consists of one (1) Phase: a Story Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: STORY  – Tell us your parent story that makes parenthood all worth it in 500 characters or less.  Remember, a Story is not a detailed script. The winning story participants will receive $1,000 each.

• Image (Optional) - You are welcome to submit an image that is representative of your story or of your family, but this is not required.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3.BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Limit 5 submissions per member, per Phase.

8. You must be at least thirteen (13) years or older to enter.

9. Winning Story participants MUST submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULESfor additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.