Sensitive teeth are not only painful, they can make you do embarrassing things like sip ice cold beer through a straw, chill gourmet soup with ice cubes or contort your face like you’re getting a root canal when trying to enjoy an ice cream cone!  

Thankfully, there’s a less painful (and humiliating) way to enjoy those favorite trigger foods: Colgate Sensitive Pro Alivio.  Currently, 33% percent of the Mexican population suffers from dental sensitivity but only 15% of them use specialized toothpaste. Colgate Sensitive Pro Alivio fills in the micro-holes in your teeth that create tiny conduits to your tooth’s nerve causing sensitivity. It prevents that uncomfortable stinging and allows you to enjoy those favorite treats pain-free.

Create a clever, funny and informative 20-60 second video specifically for the Mexican market that both educates and humorously depicts the effects of sensitive teeth and the vital relief that Colgate Sensitive Pro Alivio provides.

NOTE: This is a Spanish language project specifically for the Mexican market. The actors and Spanish accent must be Mexican. The dialogue can all be off camera and a VO can be utilized so as not to limit the creative.

--Key Marketing Message: Colgate Sensitive Pro Alivio gives you the most effective solution to sensitive teeth so you are free to enjoy life and forget the pain caused by sensitivity.

--Executional Mandatories:

• Audio, dialogue, and voice over must be in Spanish (Mexican accent required).

• Mandatory length: min 20 seconds, max 1 minute for all executions

• Actors must have healthy teeth and cosmetically perfect upper and lower teeth teeth.

• Present Colgate Sensitive Pro Alivio as the hero/solution for the condition

• Always mention the brand name “Colgate Sensitive Pro Alivio”

• The use of Colgate Sensitive Pro Alivio toothpaste is allowed. Always enhance the product and show it in a positive way

• All logos will be provided in the assets tab.

• Do not use blue/light blue colors in your video.  

• Humor can be used, but nothing offensive and absolutely no bullying.

• Emotions / Mood should be transmitted through all elements (Visuals, Music, Environment, etc.)

--Target Audience: Latin American men and women, 25-45, in Mexico.

--Tone: Clever, funny and informative.

--Exposure: Colgate’s digital channels with the potential for broadcast use in Mexico.

This project will be worth a total of $25,000 and consist of three phases, an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA – Tell us your Idea for a Colgate Sensitive Pro Alivio commercial in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. Winning Idea creators will each receive $250 and a 5% one-time residual payment for every winning Video their Idea is used to generate. (That means if your winning Idea is the basis for the 1st place Video, you will receive $600, the 2nd place Video $350, and the 3rd place Video $175) – see Video Phase Payout details below.

PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch (What Is a Pitch Phase?)  for how YOU would go about producing a 20 – 60 second video based on one of the winning Ideas. The TWO most compelling Pitches will be selected and will receive $1,000 each to help create their Video.  Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you submit a video during the Video Phase, you will win an additional $3,500, at a minimum, and have a chance to compete for the $12,000 first place Video prize (subject to deduction for one-time 5% residual payment).  Remember your Pitch can include any, and all, of the assets mentioned above and you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out check out Erik Beck’s winning “3 Artists & 5,000 LEGOs”. All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete. Keep in mind, if you don’t win the Pitch Phase or choose not to create a Pitch, you will still have the opportunity to create and submit a “Wild Card” Video. 

PHASE 3: VIDEO – The TWO winners from the Pitch Phase will create a 30 – 60 second video based upon their winning Pitches, and all other creators are invited to enter a “Wild Card” (What Is a Wildcard?) submission that is not based on any winning material from the previous phases.  The Judges will review all Wild Card Videos and the ONE (1) highest scoring Wild Card Video and the TWO (2) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the TWO Pitch winners, along with ONE non-Pitch Video creator, will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $12,000, 2nd place $7,000, 3rd place $3,500 (less any 5% one-time residual payments paid to Idea winners, as applicable).

-- Music: Killer Tracks is a leading provider of production music for use in film, television, advertising and interactive media. Killer Tracks’ music will be available to registered Tongal members at no charge solely for their incorporation into official Submissions to this Project. No other use is permitted. You may only use up to THREE Killer Tracks maximum as part of your video Submission.

To use the Killer Tracks site, click HERE (killertracks.com) or on the "Killer Tracks" button on the right hand side of this page. On their homepage, click the red login tab in the upper right-hand corner and enter the following credentials:

Username: TongalMusicKT@tongal.com 

Password:  duchess

Click login. We encourage you to use the “Themed Playlist” tab for exploring the catalog as it provides pre-curated song choices based on several popular themes. Alternately, use the "Search" tab to enter your own criteria. To watch a quick tutorial video on how to use the website, click HERE: (http://killertracks.com/tutorial/).

Once you’ve identified the song(s) you want to use, click the down arrow under the Actions column to the right of the song title/description. This will open a Download Manager window, allowing you to save the file to the location of your choice. Keep track of the CD#, Track #, Track Title and Composer(s) of the songs you end up using in the video, as you will need to provide that info once you turn in the final edit. Getting the right track can really help sell your video, so make it killer!

1. Videos must be in Spanish.

2. Video submissions (each, a “Video”) must NOT exceed sixty (60) seconds in length. Preferred format for site upload is HD 720p 16x9.  Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

3. Unless otherwise permitted in these General Requirements, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information about your work regarding the source, the creator and any background information, as requested by Tongal, Inc. (“Tongal”).  Videos must NOT contain any content that is in violation of or infringes any intellectual property rights of any third party, including but not limited to copyrights, trademarks and rights of publicity and privacy. For example videos MUST NOT CONTAIN any Logos, brands, company names and crowd scenes, without appropriate releases. Keep backgrounds and props as GENERIC as possible.

4. You are permitted to use the Colgate-Palmolive trademark, (“Colgate Sensitive Pro Alivio”), and the visual images provided herein (the "Colgate Intellectual Property" or "Colgate IP") for the limited purpose of creating your entry in accordance with these General Requirements for submission to Tongal’s Colgate Sensitive Pro Alivio Contest.   You are not permitted to use the Colgate   IP for any other purpose, nor are you permitted to alter or modify the mark or visual images.  All right, title, and interest in and to the Colgate IP is and shall remain the sole and exclusive property of Colgate and you shall not acquire any rights therein by reason of these General Requirements.  You may not use your submission for any other purpose nor post same to any social media or other website without the express written permission of Colgate.  Videos must NOT include any mention of, reference to or visual image of other Colgate-Palmolive products that are unrelated to this Contest [or any products competitive to Colgate-Palmolive’s  (Colgate Sensitive Pro Alivio) product such as fabric softners and detergents  (whether positive or negative).  Videos must NOT include any statements, endorsements, testimonials or product claims (express or implied) regarding any Colgate-Palmolive or competitive products.

5. In the event you utilize any third party materials, such as music provided by a third party music provider, you must obtain a full written license and consent from the owner of such third party materials and provide such license and/or consent form to Tongal.  Killer Tracks is the preferred third party music provider for the Colgate Sensitive Pro Alivio Project.

Tongal has partnered with Killer Tracks, a boutique music licensing agency representing more than 1,400 emerging bands, composers and record labels. Killer Tracks' tracks will be available to Tongal members at no charge solely for their incorporation into Tongal members' Videos to this project.  Tongal members are encouraged to browse the Killer Tracks catalog, available at http://www.killertracks.com/. If you are interested in using a track from the Killer Tracks catalog, as described above, please email music@tongal.com for account and password info, which will allow for the download of up to three (3) tracks.

Any use of a Killer Tracks track obtained through Tongal in connection with the Colgate Sensitive Pro Alivio Project that is made outside of such Tongal member's submission to the Colgate Sensitive Pro Alivio Project is strictly prohibited.

6. Videos cannot contain any unsuitable or offensive content, including any profanity, offensive language, sexually-explicit content, nudity, disparaging or libelous content or otherwise objectionable material, the determination of which is solely at the discretion of Colgate-Palmolive Company.

7. In addition to the judging criteria stated in the Official Rules, pitches will also be evaluated on that member's ability to execute the final video based on their prior work and experience as a filmmaker.

8. You will be judged on how well you satisfy the factors contained in the Project Objectives pages, in the judges' sole discretion.

9. Limit five (5) Videos per member, per phase.

10. You must be at least eighteen (18) years or older to enter

11. In the event that Tongal does not receive a minimum of twenty-five (25) Pitches during a phase, no Pitches will be selected, and the Colgate Sensitive Pro Alivio Project will repost for fourteen (14) days, or for such period of time as Tongal or Colgate-Palmolive deem necessary to receive a number of Videos to facilitate the Colgate Sensitive Pro Alivio Project itself and the selection of winning Video(s). 

12. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all  On camera Talent releases. 

13. Each winning Video creator must provide broadcast ready Pro Res files that meet the white page tech specs to be provided by Adstream, which will include (1) a Broadcast Master High resolution file , containing high res product pack and logo files supplied by Tongal and edited into the winning entry, (2) a Generic (super-less) high resolution file and (3) a Preview resolution file, as well as audio & music splits as per the white page specs.

14. You cannot submit a Video if you currently work or have ever worked for Colgate-Palmolive, Young & Rubicam, Inc. (“Y&R”), Tongal or any competitor of Colgate-Palmolive or if you are the immediate family member (parent, child, sibling or spouse) or household member (whether related or not) of such an employee.  You cannot submit a Video if you currently work for, or have other obligations to, a party that would have any ownership or other interest in the Video or if your Video would violate any rights of that party or would be contrary to any of your obligations to that party.

15.  You cannot submit any Video that has been entered in any previous contest, won any previous award or been published or distributed in any media (including without limitation on the Internet).

16.  You understand that your Video is not being submitted to Tongal in confidence or in trust and that no confidential or fiduciary relationship is intended or created between you and Tongal by submission of your Video.  Your Video will be treated as non-confidential and non-proprietary.  Tongal finds that many submissions that it receives, including those from professionals, are identical or substantially similar to content already available in the public domain, that contain elements or content developed by Tongal’s community; or, for a host of many other reasons, are not novel or unique.  You acknowledge and agree that Tongal’s use of other material containing elements similar to or identical with those contained in your Video will not obligate Tongal to negotiate with you or entitle you to any compensation and neither Tongal, Colgate-Palmolive nor Y&R will be liable to you in any way.

17.  BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES.  YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT. 

18.  See OFFICIAL RULES for additional Colgate Sensitive Pro Alivio Project and general contest information, terms and conditions. If there is any conflict or inconsistency between these General Requirements and the Official Rules, the terms and conditions of these General Requirements shall prevail.