In this far-reaching global economy where products can come from just about anywhere, the phrase “Built in the USA” has taken on added importance.  Oral-B’s Iowa City manufacturing facility has been producing toothbrushes since 1958.  During these five plus decades, Oral-B has developed deep roots in the community and has continually turned down the allure of cheaper foreign manufacturing costs to stay in this quintessential American town. 

Oral-B is now turning to the Tongal community to tell the story of the dedicated U.S. workers who make these high-quality manual toothbrushes and the enduring relationship between a business and a community.  Through documentary storytelling the selected Tongal filmmaker will show how being “Built in the USA” distinguishes Oral-B toothbrushes from its competitors and how the long-lasting relationship between Oral-B and the residents of Iowa City has been essential to the brand’s continued success.

The goal of this project is to create a 3-4 minute documentary (along with two 30 second pullouts and two 15 second pullouts) that details the positive impact the Oral-B facility has had on the Iowa City community and the great pride its employees take in producing a high quality and superior product.  The filmmaker must have the proven skillset to tell a compelling documentary style story and be able to spend several days filming at the Oral-B plant in Iowa City.

Videos must emphasize:

 • That workers take tremendous pride in producing high-quality toothbrushes with superior materials.

 •  The Oral–B manufacturing facility has a long history in Iowa City and has remained loyal to the community.

  •  Oral-B toothbrushes are “Built in the USA.”

 •  Videos must include the Oral-B logo at the end.  Please see the Assets tab for the Logo.

--Key Marketing Message: Oral-B toothbrushes are produced with superior materials by a highly dedicated and prideful U.S. based workforce.

--Target Audience:  People who use manual toothbrushes and are unaware of where their toothbrush is made.

--Tone:  Prideful, heartfelt, passionate, and innovative.  It should have the feel of a trusted friend you would ask for advice.

This project will be worth a total of $25,000 and consist of two phases. Note that this tournament style process will progress differently from previous projects, so be sure to read the following information carefully.

PHASE 1: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing this video. The most compelling Pitch will be selected and that creator will receive a $5,000 production advance to help create his or her Video. Remember your Pitch can include any, and all, of the assets mentioned above, but you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch. All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete.

--Note: If you win the Pitch Phase, you will be required to make your own travel and hotel arrangements to be in Iowa City.   The winning creator will be notified by 3/11 with the videos due on 4/15.

PHASE 2: VIDEO – The winning Pitch creator from the previous phase will utilize his or her $5,000 advance to produce a compelling 3-4 minute documentary about the Oral-B toothbrush factory in Iowa City (due on April 15th), as well as, two additional 30 second pullouts and two 15 second pullouts.  Upon delivery of the finished videos, that creator will receive $20,000 compensation.

--Video Phase Payout: $20,000

--Music: Noise/Racket is a Music Supervision and Artist Management company working with a select group of clients and artists to bring the best new music out into the rest of the World.  A selection of Noise/Racket music will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to this Project.  Tongal members are encouraged to browse the Noise/Racket catalogue, available by clicking on this link: http://www.noiseracketmusic.com/. If you are interested in using a track from the Noise/Racket roster, as described above, simply download the track by clicking the "download" button, which will initiate the music file download. You may only use THREE Noise/Racket tracks maximum as part of your video submission.

1. The main Video MUST not exceed 4 minutes in length, the two pullouts 30 second pullouts must be no longer than 30 seconds and the two 15 second pullouts must be no longer than 15 seconds. Preferred format is HD 720p 16x9.  Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. Videos MUST include the Oral-B logo for a minimum of three seconds. 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Oral-B.

6. Submissions must not portray Oral-B in a negative way, the determination of which will solely reside with Oral-B. 

7. Videos must be in the English language or subtitled.

8. Limit 5 submission(s) per member, per phase.

9. You must be at least eighteen (18) years or older to enter.

10. Minimum 50 Pitches, or the contest may repost for fourteen (14) days at the sponsor's discretion.

11. Sponsor will be entitled to two reasonable rounds of revision on the finished video without providing additional compensation. Final Executions will be due no later than April 29th, 2013. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

12. The Pitch winner of this project will be personally and financially responsible for making travel arrangements to Iowa City, IA and for any damage to their own audio/visual equipment that may occur while traveling.  

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent (with a still photo of the person corresponding to each), Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at 1920x1080, as well as, all of the raw footage recorded as part of this project to claim their prize.

14. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES.  YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.