Create TWO bold and energetic 15 second Videos (including bumper) to show that, once you and your friends bite into a Bomb Pop…BOOM! Anything can happen next.

Another lazy summer afternoon. You and your friends are staring down another day of discovery. But where do you start? You could go to the mall. Again. Or throw stones in the creek. Again. Or maybe climb the shed. Again.

You need to ignite some fun for the group to really take off from this moment. Luckily, you guys got Bomb Pops – that red, white and blue ice cream truck classic. One bite and your boring afternoon goes “Boom”. Like when you’re out for a casual everyday bike ride with your Bomb Pops, you take a bite! You guys suddenly stumble upon the most amazing tree house you’ve ever seen hidden in the woods. BOOM! It’s a moment you and your friends will never forget.

We want you to bottle that wild, spontaneous energy inside TWO clever and exciting Videos to show tweens what crazy things can happen when they bite into a Bomb Pop that can make good times with friends even better. Check out the Objectives tab to find out more!

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• The goal of this project is to create TWO bold and energetic 15 second Videos (including bumper) to show that, once you and your friends (at least 3 teens – must be 13 or older) bite into a Bomb Pop, anything can happen next. Videos should play off the exciting and spontaneous energy of Bomb Pops, showing us the absurd and hilarious fun tweens get into once they take a bite.

• PLEASE NOTE: Each Pitch winner must produce TWO distinct 15 second videos (including bumper). Therefore, Pitches must outline concepts for two videos. Keep in mind the TWO Videos should be different, NOT versions of the same story.

• No children under the age of 13 may appear or otherwise be identified in the Videos. Actors portraying tweens should be 13 or over but look young (not 16+).  

The goal of this project is to create TWO bold and energetic 15 second Videos (including bumper) to show that, once you and your friends (at least 3 teens – must be 13 or older) bite into a Bomb Pop, anything can happen next. Videos should play off the exciting and spontaneous energy of Bomb Pops, showing us the absurd and hilarious fun tweens get into once they take a bite.

PLEASE NOTE: Each Pitch winner must produce TWO distinct 15 second videos (including bumper). Therefore, Pitches must outline concepts for two videos. Keep in mind the TWO Videos should be different, NOT versions of the same story.

BUMPER NOTE: You will need to create a bumper for your video. Bomb Pop will provide an end graphic for you to use in making your video. Once it is available, it will be posted in the forum and project Assets tab. Make sure to include the length of the bumper into the 15 second runtime when planning your videos.

--Key Marketing Messages:

• Once you and your friends bite into a Bomp Pop – BOOM – anything can happen.
• Show how Bomb Pop ignites a moment of connection for tweens.

--Target Audience: Boys and girls, aged 10-12 years old (but performers in the Videos must be age 13 or older)

--Executional Mandatories:

• You must include at least THREE young teens in your Video.
• No children under the age of 13 may appear or otherwise be identified in the Videos. Actors portraying tweens should be 13 or over but look young (not 16+).    
• Only use the original red, white & blue Bomb Pop flavor in your Video.
• Do not show or mention any competing products/brands (i.e. Popsicle, Firecrackers, etc.). Note there are many red, white and blue ice pop knock offs in the marketplace, but only one Original Bomb Pop!
• Be sure NOT to use the term “Popsicle” as a generic term for water ice products in your Video.
• Don’t show any literal “bomb” references in your Video. No fiery explosions, bombs, etc.
• Must show a moment of connection for these tweens, so you will need at least THREE young teens featured, but preferably more.
• When ideating “what could happen next” after biting into a Bomb Pop, think extraordinary, but not completely fantastical experiences. Every moment should be grounded in reality. No escapism. No complete and total transformation to another place and time.
• Your Video must not show overconsumption. No more than one Bomb Pop per person in your Video.
• Don’t show any dangerous situations, inappropriate/sexual content or bullying/negativity.
• Don’t mislead target audience as to results they can expect from eating a Bomb Pop

--Tone: Energetic, liberated, exciting, social, inclusive, expressive, fun-loving

--Brand Voice: A boy, 13-14 years old. He is full of energy, has a sense of humor, and is a catalyst for social connection and good times.

--Exposure: Digital pre-roll ads and social media.

--Product: Product can be purchased at most supermarkets nationwide. Check out the store locator for more info.

This Project will be worth a total of $50,000 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The five most compelling Pitches (based on the Judging Criteria identified in the Official Rules) will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $4,000 to help create the Video.  Additionally, upon submitting two Videos that are in compliance with the Official Rules and these Project Details, and that satisfy the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submissions, you will win an additional $5,000 at a minimum, and have a chance to compete for the $10,000  First Place video prize. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The five winners from the Pitch Phase will each create TWO (2) 15-second videos (with bumper included in runtime) based upon their winning Pitch.

The Judges will score the five winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the five Pitch winners will each receive a $4,000 prize as result of winning Phase 1, as described above, and will also be eligible for a Phase 2 payout as described herein.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $10,000 2nd place $5,000 3rd place $5,000 4th place $5,000 and 5th place $5,000.

--Music: Tongal has partnered with two premiere music providers: Audioblocks and Epidemic Sound. Either of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from either of the two providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,500 (up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Videos MUST not exceed 15 seconds in length (including end bumper). Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials (excluding music from Audioblocks or Epidemic Sound), such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least eighteen (18) years or the age of majority in your state of residence to enter.  You must be a legal resident of one of the 50 United States or District of Columbia to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.  The following enhance or modify the Official Rules and shall apply to this Project:

• Section 1 (Eligibility) is modified to include the following: You must be a legal resident of one of the fifty (50) United States or District of Columbia and eighteen years of age or older (or the legal age of majority, if higher) in your state of residence.
• Section 3 (Administration of Projects) is modified to include the italicized language: BY SUBMITTING AN ENTRY TO A PROJECT, YOU ACKNOWLEDGE THAT YOUR ENTRY MAY BE POSTED BY TONGAL, IN ITS SOLE AND ABSOLUTE DISCRETION, ON THE WEBSITE, OR BY THE SPONSOR OF SUCH PROJECT ON ONE OR MORE OF THE SPONSOR'S WEBSITES OR SPONSOR’S OTHER DIGITAL MEDIA PLATFORMS AND ON SPONSOR’S SOCIAL MEDIA SITES, IN THE SOLE AND ABSOLUTE DISCRETION OF THE SPONSOR.
• Section 3 (Administration of Projects) is modified as modified to include the italicized language: BY SUBMITTING AN ENTRY, YOU ACKNOWLEDGE AND AGREE THAT YOU HAVE NO RIGHT, TITLE OR INTEREST IN OR TO ANY PROPERTY (INTELLECTUAL OR OTHERWISE) OF ANY SPONSOR ("SPONSOR PROPERTY"), EXCEPT TO THE EXTENT THAT YOU MAY BE GRANTED THE LIMITED RIGHT  TO USE SPONSOR PROPERTY SOLELY IN CONNECTION WITH YOUR ENTRY AS INDICATED IN THE PROJECT DETAILS DOCUMENT THAT GOES ALONG WITH SUCH PROJECT (A "PERMITTED USE").  IF YOU VIOLATE THE IMMEDIATELY PRECEDING SENTENCE, YOU SHALL BE DISQUALIFIED FROM SUCH PROJECT AND MAY BE BARRED FROM THE WEBSITE INDEFINITELY, AS DETERMINED BY TONGAL IN ITS SOLE AND ABSOLUTE DISCRETION, AS WELL AS BE SUBJECT TO LEGAL ACTION FROM THE SPONSOR FOR VIOLATION OF ITS INTELLECTUAL PROPERTY OR OTHER RIGHTS.  
• The ownership/assignment/licensing provisions of the rules are clarified by the following:
  • Without in any way limiting any of the transfer of rights, ownership or licensing language that may already in place in the Official Rules, for purposes of clarification and enhancement only, by submitting an entry, you acknowledge and agree that to the extent that any entry or portion of any entry cannot be deemed a work made for hire under the law, then you agree to assign all right, title and interest in such entry to Tongal.  In addition, without limiting the ownership provisions set forth in Section 3 of the Official Rules, in the event that Sponsor chooses to make a commercial use of any entry of a member that did not place in the money for its respective phase of such Project (a “Non-winning Entry”), then Tongal will remit payment to such member as soon as commercially practicable after receipt by Tongal of payment from Sponsor for such non-winning entry (which consideration shall be valued at no less than the lowest value prize awarded to a winning entry in such phase of such Project.  Without limiting the value of the consideration received by virtue of the exposure afforded by participating in the Project, such payment shall be deemed complete and adequate payment and consideration for the transfer of ownership rights set forth in Section 3 of the Official Rules.
  • Section 5 is revised as indicated by the strike through and italicized language: TO CLAIM ANY PRIZE AS A RESULT OF ANY PROJECT (OR PHASE THEREOF), WITHOUT LIMITING ANYTHING ELSE CONTAINED IN THESE OFFICIAL RULES OR THE VERIFICATION FORMS, YOU (OR YOUR PARENT OR LEGAL GUARDIAN IF YOU ARE A MINOR) MUST MAY BE REQUIRED TO SIGN A SEPARATE AGREEMENT CONFIRMING THE OWNERSHIP WITH RESPECT TO YOUR ENTRY AS DETAILED IN SECTION 3 OF THESE OFFICIAL RULES,  YOUR IRREVOCABLY GRANT AND ASSIGN TO TONGAL, THE SPONSOR AND THEIR AFFILIATES, PARENTS, SUBSIDIARIES, LEGAL REPRESENTATIVES, SUCCESSORS, ASSIGNS, AGENTS AND LICENSEES, THE UNCONDITIONAL, SUBLICENSBALE, AND PERPETUAL RIGHT AND PERMISSION TO COPYRIGHT (AS APPROPRIATE), REPRODUCE, ENCODE, STORE, COPY, TRANSMIT, PUBLISH, POST, BROADCAST, DISPLAY, PUBLICLY PERFORM, ADAPT, EXHIBIT AND/OR OTHERWISE USE OR REUSE (WITHOUT LIMITATION AS TO WHEN OR TO THE NUMBER OF TIMES USED), YOUR ENTRY, NAME, CITY OF RESIDENCE, IMAGE, VOICE, LIKENESS, STATEMENTS AND BIOGRAPHICAL MATERIAL, AS WELL AS ANY ADDITIONAL PHOTOGRAPHIC IMAGES, VIDEO IMAGES, PORTRAITS, INTERVIEWS OR OTHER MATERIALS RELATING TO YOU AND ARISING OUT OF YOUR PARTICIPATION IN A PROJECT IN ANY MEDIA THROUGHOUT THE UNIVERSE FOR ANY PROPER PURPOSE, WITHOUT LIMITATION, AND WITHOUT ADDITIONAL REVIEW, COMPENSATION, OR APPROVAL FROM YOU OR ANY OTHER PARTY. 

• For this Project, you may not include any children under the age of thirteen in an Entry.  If any person shown, identified or otherwise depicted in an Entry is between the ages of thirteen and eighteen (an “Acceptable Minor”), you must obtain a signed release from such Acceptable Minor’s parent or legal guardian for the use of such Minor in the Entry and for such future use as is contemplated by the Official Rules and transfer of rights in the Entry, and you must submit the signed release with the Entry or within five days of a request for such signed release by Tongal or Sponsor, or your Entry may be disqualified in Sponsor or Tongal’s discretion.
• Sponsor shall have the right to disqualify an Entry or Entrant based on results of the confidential background check that is authorized in the Official Rules if Sponsor determines in its sole and absolute discretion that something identified about the Entrant could damage the desired image of Sponsor and/or its products.
• Nothing in the Official Rules, Project Details or operation of the Project shall result in Tongal or Sponsor being deemed an employer of any Entrant into a Project, and anything in the Official Rules or Project Details that would result in a legal determination that Tongal or Sponsor is an employer shall be struck from the Official Rules and/or Project Details