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Bold Undercover
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Ended 3364 Days Ago
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Create two Videos for the Johnson & Johnson: Listerine website that embrace an authentic feel for the LISTERINE® BOLD UNDERCOVER series. Listerine wants to document a day in the life of its selected talents based in the United Kingdom, capturing how their morning rituals give them the boldness to take on anything.
Being bold is more than just performing an audacious one-time act: it’s how you live your life on a daily basis. Bold is being courageous, unique, and driven while having a positive impact on the people around you. Bold is not just having a passion for life but having the confidence to act on that passion at every moment, embracing new experiences, new knowledge, and new people. It’s the ignition that sparks you to the extraordinary.
LISTERINE® wants to build on the Bold Undercover series by creating two videos in the UK with older protagonists (anyone between 50 & 90 years). This age group has embraced boldness all their lives, they are more engaged and active at their age than previous generations ever were, they are working longer, still caring for family, running businesses, involved in the community stretched in all sorts of directions. And yet, there’s a problem. Brands aren’t talking to them and therefore they think no one is interested in them. LISTERINE® wants to change this and show just how truly bold age group is and give back their voice in a digital world that is overly focused on Millennials and Generation Z.
A Tongal filmmaker will document each Talent’s morning routine and a day in their life, from the moment they wake up. How do they prep for the day? What are their morning rituals? And how does LISTERINE® help them feel confident to go out and do Bold things. They want to get a first-hand, authentic look at how fascinating people start their day and how LISTERINE® makes them feel fully ready to go out and be Bold. Here is a link to individuals you are required to profile: https://drive.google.com/open?id=0B1iH8wQByty2dll2ckV3YmhxSjg. Please do not contact these individuals unless you are selected as the Pitch winner.
Please read the remainder of the brief for all of the important details on this exciting new project!
The goal of this project is to document the bold lives of two incredible people in the United Kingdom. Each subject will be documented by one a Tongal filmmaker to share how they live life boldly every day, starting from the moment they wake up – literally – and how LISTERINE® makes them feel fully ready and confident to do Bold things. All videos must include an off-screen LISTERINE® Study of Bold “Researcher” (aka interviewer) who will serve as an interviewer for each Selected Talent. Producers will need to ask the necessary questions to help tell the subject’s story and how LISTERINE® fits into their daily routine. For more details on the production requirements of this project please be sure to read the “Important Information for Filmmakers” section at the bottom of this page.
LISTERINE® is NOT looking for stories that capture a one-time daring act, rather they’re looking for people who are authentically bold every day of their lives.
PRE-PRODUCTION NOTE: This project includes a Pre-Production Phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for Approval before moving onto the Video Phase. The Approval items for this project is:
IMPORTANT: No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.
If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.
Here is the link to the individuals you are required to profile: https://drive.google.com/open?id=0B1iH8wQByty2dll2ckV3YmhxSjg. In addition, you can find their bios in the Assets tab. Please do not contact these individuals unless you are selected as the Pitch winner.
This spot below is a great examples of style video they are looking for, obviously with the selected talent. DON’T just copy these, but instead use them to inform your thinking.
Also, when creating your Pitches please consult the Style Guide provided in the Assets tab.
--Key Marketing Messages: LISTERINE® ignites the boldness in you.
--Executional Mandatories:
--Tone: Witty, honest, and upbeat. Tongue-in-cheek sense of humor. Challenge conventions, daring, a little rebellious. Celebrator, clever, and unpretentious. NEVER mean-spirited.
--Exposure: LISTERINE® YouTube channels.
IMPORTANT INFORMATION FOR FILMMAKERS
There will be a total of 1 Pitch award and the Pitch winner will create two videos, one for each provided talent. One filmmaker will shoot the two winning United Kingdom based Stories.
Each filmmaker will create a 90-120 second Video per subject, following them from the moment they wake up through their morning routine and resulting bold day and capture how LISTERINE® helps transform their days from ordinary to bold. In addition to the two (2) 90-120 second videos producers will be required to deliver one (1) 15 OR 30 second teaser, five (5) stills and one (1) .GIF per video. These are all due at the close of the Video Phase.
NOTE: Videos must be in English with local accent. Pitches must articulate the filmmaker’s visions. Talent Bios are under the assets section.
The structure and style of the videos will be guided by the Style Guide provided in the Assets tab. The Style Guide specifies the general structure of the video along with required product usage shots. It will also inform the cinematic look of each video. Also, the winning producer will be required to participate in a pre-production call with the sponsor.
All videos must include the provided talent. You will need to ask the necessary questions to help tell the subject’s story and how LISTERINE® fits into their daily routine.
Your two (2) 90-120 second Videos, two (2) 15 OR 30 second teasers, ten (10) stills and two (2) .GIFs are all due at the close of the Video Phase. Please upload them as separate files when submitting your Videos. The sponsor will be entitled to two sets of revisions.
Product: Product will be provided to the Pitch winner according to what LISTERINE® products are already available in the UK market.
This Project will be worth a total of $32,500 and consists of 4 Phases: a Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each $16,250 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional last place $16,250. First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 2: PRE-PRODUCTION – The Pitch Winners from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following approval from the brand:
No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.
PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will each create two 90 - 120-second videos based upon their winning Pitch.
--Video Phase Payout: The winner of the Video Phase will earn the following prizes: $16,250.
--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand. Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (up to $500). That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
PHASE 4: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.
1. The Video MUST not exceed 120-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (18) years or older to enter.
11. In the event that fewer than 10 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker[and insert any additional judging criteria stated in the Deal Memo].
13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.