Generate fun and playful Marketing Ideas for Blue Point that invite beer drinkers to relax and unwind.

Blue Point Brewing Company is looking to share its easygoing, coastal attitude (brewed in Patchogue, Long Island) with beer drinkers across the country. Their Toasted Lager pairs well with oysters but even better with relaxed occasions with friends or family.

In a previous project, we asked the Tongal community for Taglines to bring Blue Point’s dockside ambience and laid-back manner to beer drinkers everywhere. Now, we need your help expanding two of these taglines into Marketing Ideas:

• It’s a Shore Thing: Besides being a fun double entendre, this tagline evokes coastal imagery and laidback vibes and makes the shore attitude relatable to everyone (even the landlocked). When submitting your Marketing Idea, consider the complexity of both the brand humor and the aspirational relaxation that this tagline captures.
• Get to the Blue Point: This tagline invites beer lovers to head toward a new destination: a relaxed and easygoing state-of-mind. It’s an invitation to forget your worries and kickback with some great friends and a great brew. When submitting your Marketing Idea, make sure this invitation feels welcoming, rather than forceful or rushed.

Choose one of the taglines above and use it as a springboard for some entertaining Marketing Ideas that encourage beer drinkers to take life less seriously and relax with Blue Point. Check out the objectives section for more details.

What is a Marketing Idea?

Marketing Ideas are concepts for executing and extending a brand’s Campaign Idea in various media. Your Marketing Ideas should fall into one of three categories:

• Social Media – Ideas that could be executed on Facebook, Instagram, LinkedIn, Pinterest or Twitter. For some great inspiration, check out these award-winning campaigns.
• Event/Activation/Out-of-home –  Live Events, Pop-up Stores, billboards, partnerships and out-of-the-box PR stunts like a restaurant that lets you pay with Instagram or a five-minute internship.
• Video – Ideas for TV commercials, viral videos, web series, music videos, etc. This is similar to a typical Tongal Ideation project.

The goal of this project is to generate fun and playful Marketing Ideas for Blue Point that invite beer drinkers to relax and unwind.

Your submissions to this project should include the following:

• Idea – What’s your concept that will catch people’s attention?  
• Message – What point do you want consumers to understand about Blue Point? Make sure your Idea is consistent with your message. Both Idea and message should ladder up to the tagline you choose.

--Tone: Approachable, laidback with a dry wit. (In the Assets tab, we’ve included some recent print ads from Blue Point to give you a better idea of the tone the brand is looking for).

This Project will be worth a total of $1,000 and consists of a Marketing Idea Phase.  Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: MARKETING IDEA – Tell us your Marketing Idea for Blue Point in 250 characters or less. Then tell us the message your Idea is conveying in 250 characters or less. Marketing Idea winners will receive $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least twenty-one (21) years or older to enter.

8. In the event that fewer than 100 Marketing Ideas are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.