Create Concepts for :06 - :15 Snap Chat, Facebook and Instagram ads for BetterHelp that drive teens and parents to sign-up for their Teen Counseling services.

BetterHelp is an affordable counseling service platform where individuals can get the help they need, the way they need it, from licensed and accredited professionals. 

BetterHelp has created a Teen Counseling service and is asking the Tongal community to create Concepts for :06 -:15 Snap Chat Facebook and Instagram ads that cater to either teens or their parents. When submitting your Concepts you will be asked to designate via a drop down meu if it is intended for parents or teens. The ultimate goal for the parent geared Concepts is to let them know that if they have a teenage child they think is struggling, there is an easy solution for them to get the help they need. For the teen Concepts it is to let them know that if they are struggling with issues of stress, anxiety, or depression, there is help available to them via online counseling from their own smartphone or computer.  For the teens, please know that the ad needs to make it clear that there needs to be parental consent before the teens are able to use the service. 

Please note it is important to create a Concept that can be communicated in an instant (six-to-fifteen seconds) and without sound. Think in simple visual terms. Instead of a narrative story, think of an emotionally resonant image you can’t get out of your head. Facebook content performs differently from a TV commercial. Content on Facebook that jumps right to the punchline performs better than content with a multi-phase story with a build and a twist. For Facebook, people will tune out in under 3 seconds if they are not grabbed immediately. Further, over 80% of videos are watched without sound. 

Everything is on the table, whether it involves intense emotion, uplifting empowerment, animation, motion graphics, original footage, or something else - as long as it feels relatable for those in need, and treats them with the respect they deserve.

The goal of this project is Create Concepts for :06 - :15 Snap Chat, Facebook and Instagram ads for BetterHelp that drive teens and parents to sign-up for their Teen Counseling services.

It is important that your Concepts do not allude to, imply, show, or discuss suicide or self harm.  Teen Counseling should not be depicted as an immediate response help service.

--Target Audiences:

• Stress, depressed, or anxious teenagers who need help.
• Parents of depressed and anxious teenagers.

This Project consists of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: Concept – Tell us your Concept for a Snap Chat, Facebook or Instagram Teen Counseling ad in 250 characters or less. Remember, a Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The five (5) winning Concept creators will receive $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least eighteen (18) years or older to enter.

8. You must be a resident of the U.S. or U.S. territory to be eligible.

9. You will need to submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.