BetterHelp is looking for Concepts to produce :15 - :30-second videos for Facebook and Instagram that drive new subscribers by empowering anyone to pursue professional help via their mobile and online platform staffed with trained professionals available anytime, anywhere.

The goal of this Project is to inspire :15 - :30 Concepts for Facebook & Instagram that drive people to sign-up to get the help they need through BetterHelp, an affordable online counseling platform available anytime, anywhere.  We want viewers to stop, reflect on how they can FEEL that experience, and be motivated to immediately contact BetterHelp and get the help they need. 

What is Required to Submit your Concept:

250 Character Concept (Required) – Tell us your concept for a visually dynamic ad that empowers viewers in need to sign up for BetterHelp. Be specific and give us one example of how you will communicate the need for professional therapy in an empathetic way and how your concept will drive the viewer to sign up for BetterHelp. Please try to stick to a message that shows the benefits of using BetterHelp to receive online counseling.

Choose a concept that can be communicated in an instant (:15 - :30-seconds) and without sound.  Think in simple visual terms. Instead of a narrative story, think of an emotionally resonant image you can’t get out of your head. FB content performs differently from a TV commercial. Content on FB that jumps right to the punchline performs better than content with a multi-phase story. For Facebook, people will tune out in under 3 seconds if they are not grabbed immediately. Further, over 80% of videos are watched without sound. 

EXPOSURE: Videos based on these Concepts will live on Facebook and Instagram.

TARGET AUDIENCE:

• Clients come from around the world and are from a variety of backgrounds. In general, the most common users are females (18-36) from the United States, but the video should appeal to a broader audience as well.
• Their target audience may be emotionally reactive and vulnerable to stress. In these situations, minor frustrations can become hopelessly difficult.

EXECUTIONAL MANDATORIES:

     •     In the submission form, you will be required to choose one of the following buckets (also referred to as 'Communication 

           Territories') for your concept: 1. Depression 2. Anxiety 3. Positive/Inspiring. Please make sure that your concept fits into one of 

           these categories.

• BETTERHELP NOTE: 
  •  All ideas/concepts should stay away from anything that indicates suicidal intentions. The brand wants to steer clear of concepts involving self-harm and suicidal individuals.
  • The brand would like to try to avoid some of the more "triggering" imagery and the more abstract concepts overall.
  • Concepts should focus on the positive benefits of using BetterHelp. While we can show what someone is feeling before they tried online counseling (such as suffering from anxiety of depression) the focus of each should be an inspiring message.
• Adhere to Facebook and Instagram best practices which can be found here.

BetterHelp is an affordable counseling service platform where individuals can get the help they need, the way they need it, from licensed and accredited professionals.  BetterHelp is asking the Tongal community to produce Concepts for video suites for :15 - :30-second Facebook and Instagram ads that cater to people that experience difficult moments in life, but not everyone has access to the help they need or realize that it is okay to seek help.

Working with Tongal, BetterHelp wants you to come up with some powerful, emotional Concepts that demand attention and encourages people to get the counseling support they need. There are many reasons it’s difficult to obtain assistance; whether it’s the embarrassment, a lack of time, or financial resources, BetterHelp provides accessible and immediate professional help anywhere at any time.

WHAT YOU NEED TO KNOW:

• The Sponsor has provided Communication Territories that your Concepts need to incorporate (choose one of the Communication Territories to submit your Concept on, do not try and incorporate all).

Tell us your Concept in 250 characters or less.  Remember, a Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Concepts should be clever and engaging.  Six (6) winning Concept creators will receive $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.

8. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.