Create a Concept for a :60 broadcast spot around New Year’s resolutions that captures people’s attention and drives sign-ups for BetterHelp.

BetterHelp is an affordable counseling service platform where individuals can get the help they need, the way they need it, from licensed and accredited professionals. 

BetterHelp is asking the Tongal community to create a Concept for a :60 broadcast spot around New Year’s resolutions that capture people’s attention and drives sign-ups. The :60 Concept will also be used to create a shorter :30 version.  

Your Concept should lay the groundwork for a spot that accomplishes the following:

• Speak to people who may need counseling services in an authentic and compelling way.

• Clearly and concisely communicate how BetterHelp works and the benefit of using their services.

• Have a strong call to action that ties into New Year’s resolutions that appeal to those looking to improve their mental health and those who need support in accomplishing their resolutions (i.e. losing weight, being more confident, etc).

The goal of this project is to create a Concept for a :60 broadcast spot around New Year’s resolutions. 

--Key Marketing Messages: Affordable. Discrete. Effective.

--Target Audience:

• Clients come from around the world and are from a variety of backgrounds. In general, the most common users are females (18-36) from the United States, but the video should appeal to a broader audience as well.
• Their target audience may be emotionally reactive, vulnerable to stress, experiencing depression, and/or dealing with anxiety. In these situations, minor frustrations can become hopelessly difficult.

This Project consists of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: Concept – Tell us your Concept for a :60 BetterHelp spot in 250 characters or less. Remember, a Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Concepts should be clever and engaging. The four (4) winning Concept creators will receive $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least eighteen (18) years or older to enter.

 8. You must be a resident of the U.S. or U.S. territory to be eligible.

 9. You will need to submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

 10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.