Produce :06 - :15 second videos that drive people to get the help they need through BetterHelp, an affordable online counseling platform available anytime, anywhere.

Whether it’s stress, anxiety, or depression, everyone experiences these difficult aspects of life, but not everyone has access to the help they need. BetterHelp is a counseling service platform where individuals can discretely and affordably get the help they need from licensed, accredited professionals.

Working with Tongal, BetterHelp wants you to create short videos that encourage people to get the counseling support they need. There are many reasons it’s difficult to obtain assistance. Whether it’s embarrassment, a lack of time or financial resources, BetterHelp provides accessible and immediate professional help.

WHAT YOU NEED TO KNOW:

• The Sponsor has provided communication territories in the Objectives section that your video executions need to incorporate.
• This is an open bid project, so you’ll get to set your overall budget proposal. Please download the Budget template from Asset tab and make sure you complete both tabs on the spreadsheet. The Sponsor is looking for a maximum cost per video of $1,000.
• Your budget proposal will be subject to negotiation and approval.
• Include concepts for a minimum of four (max ten) :06 - :15 second videos for Facebook and Instagram.
• Based on the Pitches received, the sponsor may be selecting and green-lighting multiple Pitch winners to execute the proposed content.

Please read the remainder of the brief for all of the important details.

The goal of this project is to create :06 - :15 videos for Facebook that drive people to get the help they need through BetterHelp, an affordable online counseling platform available anytime, anywhere.  All videos need to include a call to action (CTA) to Get Help at www.betterhelp.com. The CTA can come via a sponsor provided bumper and/or it can be called out directly in the video. Successful videos will encourage the most signups to the Betterhelp service.

The sponsor is open to animated or live action executions.

In order to be considered your Pitch needs to outline your plan for creating a minimum of four :06-:15 videos that incorporate one or more of the below communication territories.

• Common Problems

• (Depression, Anxiety, Stress)
• Affordable
  • ($35-$70 dollars vs $150-$250 dollars for conventional counseling)
• Convenient/Accessible
  • (On-Demand anytime &anywhere; live chat, phone, and video)
• Private
  • (Anonymous, protected by law, encrypted, no Insurance companies)
• Effective
  • (Licensed, trained, accredited professional counselors)
• How to use the platform
  • (Demo video)
  • https://www.betterhelp.com/faq/
• The emotional difficulties in getting help
  • Fear or embarrassment
  • Lack of awareness that help is needed
  • Primary barrier is NOT conventional therapy, but rather people not getting help at all, whether through accessibility or apathy

Because these videos will be :06-:15 and made for Facebook and Instagram you should consider grabbing a viewer’s attention immediately and what the video experience will be like with the sound off. Below are Facebook’s best practices to help guide you.

Facebook Best Practices:

• The first few seconds are the most important so consider leading with a hook, or telling your story in a non-linear manner. The introduction to the video (image and/or test) is critical, and slow builds do not work in the Facebook platform. You might also consider using a "Trailer" approach with 2-3 lines of copy up front to frame/present the video.
• Storytelling needs to be driven by visuals so you should be able to convey the important parts of the story without relying on sound at all. Tell visually engaging stories, and try to give your video a constant rhythm. Use text graphics, new frames, characters and settings to move the story forward. It is recommended that something visually happens every 3-5 seconds.
• Shoot your Video with a 1:1 square aspect ratio in mind. Don’t put yourself in a position where you’re cropping out important visuals in post-production because you shot in 16:9 or widescreen. Embrace the format.
• Review your edits on a mobile device.
• These Videos will be used in PAID advertisements within the Facebook feed and may be on the brand’s homepage. 

Please note: For most users, this will be the first introduction to BetterHelp’s brand as well as the idea of online counseling. 

IMPORTANT: No filmmakers may begin shooting their Video until the sponsor has given final approval of their Treatment. If you begin shooting your Video before Treatment approval there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.

--Key Marketing Messages: Affordable. Discrete. Effective.

--Primary Audience: Females (22-54)

--Exposure: Facebook and Instagram

--Company Artwork & Logo: https://www.betterhelp.com/press-kit/

This Project consists of 3 Phases: a Pitch Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a suite of Videos using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in your videos.  Please provide a minimum of four execution ideas.
• Script (Optional): This should include dialogue from the video you intend to create.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

The most compelling Pitch(es) will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive a percentage of the agreed upon budget. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner(s) will be awarded the remaining amount of the agreed upon budget. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – Once the Pitch phase is complete and the Sponsor has signed off on the winning Treatments, the Pitch winners will each create a minimum of 4 Videos based upon their winning Pitch.

--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

PHASE 3: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase. During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback.

1. The Video MUST not exceed :15-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray the Sponsor in a negative way, the determination of which will solely reside with the Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than twenty (20) Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.