Create a Series of short videos showing fans how to draw the mischievous little creatures known as “Fiends” from the Best Fiends mobile game.

All was quiet in the land of Minutia... until a meteor struck Mount Boom, and the slugs awoke, devouring everything in their path!  Our heroes – the Best Fiends – had to rise up and fight against the ravenous slugs.  

Welcome to the world of the Best Fiends – mythical, mischievous little creatures who, in a desperate race against slime, must build a courageous team of friends to help take down the army of Slugs that has been rampaging across the land.  If you haven’t played the mobile game Best Fiends yet, you probably should – it’s a stunning and addictive blend of puzzles and adventures with RPG-style character building, and it’s got a huge fan-base, with millions of players around the world.  

Within the game, players collect the many different little Fiends, leveling them up to discover special powers and unique personalities.  To connect with fans in an exciting, new way, the Best Fiends team is asking YOU for a Series of short Videos demonstrating how to draw each of their Fiend characters! 

WHAT TO SUBMIT:

REQUIRED IN YOUR PITCH: 

• Concept
• Treatment
• Artist Portfolio (link is OK)
• Proposed Series Timeline
  • We want to know how long it will take you to complete an episode or a batch of episodes.  No need to go into great detail on this other than a simple delivery schedule.
• Proposed Budget per Episode
  • Instead of us dictating your budgets, we’re looking for you to let us know the amount you need in order to execute your Series.  Please provide explicitly how much you need per episode.
  • Your budget proposal is subject to approval if your Pitch is selected.
  • Please consider the most economical way to produce your Series.  
  • Feel free to use the Budget Template we’ve provided in the Assets Tab!

Timeline of Pitch Phase & Pilot Production:

Pitch phase: 6/22-7/5

Pitch selected by brand: 7/14

Pilot Production: 7/19-7/26

Series Production TBD

Check out more details below!

The goal is to create a fun and engaging Series of short Videos that demonstrates how to draw 31 different Fiends from the mobile game Best Fiends.  We want to show fans that drawing these characters is easy, totally doable, and an enjoyable activity for kids and adults alike. 

The Best Fiends team is completely open-minded on illustration style and medium, as long as it’s simple enough for anyone to get involved, so be creative in your pitch, and feel free to consider anything from chalk to charcoal!  They’re also open on the format of the video, and on-screen talent or dialogue is not necessary.  If you have multiple drawing styles in mind – not to worry! – feel free to pitch how you might incorporate different drawing styles throughout the series.  Also, there might be an opportunity to greenlight more than one pitch into production.

Each Video should be approximately 60 to 90 seconds long, though you have flexibility to make something a little longer or shorter, and each Video should be accompanied by a cut-down up to 15 seconds in length and 1 (one) still image.

PILOT PHASE NOTE: For the Pilot Phase, one filmmaker will be selected to create a Video demonstrating how to draw a character. There will be pre-production before the Pilot AND before the Series.  The filmmaker will be required to deliver a 15 second cut-down and 1 (one) still image as well for the Pilot.  All remaining episodes in the Series will be modeled and formatted after the Pilot episode.

PRE-PRODUCTION NOTE: This project includes a Pre-Production Phase (What is a Pre-Production Phase?), but no specific approvals. After the Pitch Winner is selected, there will be a Pre-Production call to discuss and align on the creative approach, and distribute all necessary audio and visual assets required for production, after which the Best Fiends team will give a greenlight for commencement of the Video Phase.

IMPORTANT: You may not begin shooting your Pilot or Series until you receive a greenlight from the Best Fiends team. If you begin shooting your Pilot or Series during the Pre-Production, there is a chance you will need to reshoot (at your own expense), so please don’t jump the gun.

--Deliverables Due:

In Pilot Phase:

1 Video (approximately :60-:90)

:15 Cut-Down

1 Still Image

In Series Phase:

30 Total Videos (approximately :60-:90 each)

30 Total Cut-Downs (approximately :15)

30 Still Images

Additional Videos Note: There is a chance that the Best Fiends Team may roll out new characters during the Series Phase, in which case there may be an opportunity to produce additional videos.

--Executional Mandatories:

• The Best Fiends team will provide you with assets of any characters to reference and incorporate in your video.
• The Best Fiends team will also provide sound & music assets as well, and if possible, you should avoid incorporating outside music.  If you need to supplement with other music, please refer to our music libraries outlined below.
• They may also provide an End Card with gameplay and/or a call-to-action to download the game, but you will not have not have to create these. 

--Target Audience:

• Primary Audience: Current players (for engagement & re-engagement)
  • Best Fiends players are 60% female, mostly 25-45, and their social audience is also predominantly female. They have a strong following in families, the LGBT community, lifestyle artists, make-up, beauty, and fashion. Players are culturally diverse.
• Secondary: Future players (acquisition & affinity)

--Tone: 

Think “Minions” in tone – fun and funny, subversive yet sweet, playful and positive.

--Exposure & Format:

The content will live primarily on YouTube, and likely within the Best Fiends app itself as organic content intended for engaged players of Best Fiends (but please do not structure your series like an advertisement).  Cut-downs and still images are for Facebook & Instagram. 

As this is not a proper advertisement, you have flexibility with your Video’s duration.  If it needs to be a bit longer or shorter, don’t be confined by :60-:90.

This Project will consist of 3 main Phases: a Pitch Phase, a Pilot Phase, and a Series Phase.  Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH – Submit your Pitch convincing the Sponsor why you should be selected to execute the Best Fiends How to Draw Video Series.  Please be sure to provide your vision for the Pilot AND ability to execute the entirety of the Series.

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute the Pilot and Series.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in your Pilot.  Please focus on the pilot and how you would structure it.  This format will then be repeated across all the other videos in the Series.
• Artist Portfolio (REQUIRED): Link or attachment is fine.  We want to see your skill as an artist and how that ladders up to the style in which you plan to draw the Fiends.
• Series Timeline (REQUIRED): Tell us your timeline for producing 30 episodes (not including the pilot).  No need to go into great detail – we just need to know how long it will take you to produce an episode or a batch of episodes.
• Budget (REQUIRED): Tell us your budget per episode.  Feel free to also use the template we’ve provided in the Assets tab.
• Links (REQUIRED): To your previous video work.  Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Script (Optional): This should include dialogue from the videos you intend to create.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

The one (1) most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, and after a period of budget negotiation, will continue on to create their Pilot and Series.

For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch  video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.

PHASE 2: PRE-PRODUCTION – The one (1) winner from the Pitch Phase will enter into a brief pre-production period consisting of a discussion with the brand to make sure everyone is aligned on the direction of the Pilot before beginning Pilot production.

PHASE 3: PILOT – The one (1) winner from the Pitch Phase will create an approximately :60-:90 Pilot based upon their winning Pitch, plus a :15 cut down and 1 still image.

PHASE 4: PRE-PRODUCTION – After the one (1) winner’s Pilot is approved, then they will enter into another pre-production period before beginning Series production.  Again, this is to make sure all details are ironed out before jumping into a series of episodes all based on the format of the Pilot.

PHASE 5: SERIES – The one (1) winner will create the remaining 30 episodes of the Series, including 30 :15 cut-downs and 30 still images (one per video).

--Music: 

Tongal has partnered with premiere music providers: : JinglePunks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand. Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

1. The Videos MUST not exceed 180 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
8. Videos must be in the English language or subtitled.
   
   
9. Limit 5 submissions per member, per Phase.
   
   
10. You must be at least thirteen (13) years or older to enter.
    
    
11. In the event that fewer than 75 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.