Come up with an Idea for a 30 second Video that introduces moms and kids to Mystery Sponsor’s exciting new line of Star Wars and Frozen bath products. 

Bath time is FUN time for kids – the warm-water world where a handful of bubbles can become anything from a hidden island to a Bath-Ness monster. For moms and dads -- the trick is keeping up with your kids’ imaginations.

How do you keep the fun coming – and avoid the buzzkill of using dad’s yucky dandruff shampoo? Or mom’s weird oatmeal soap??

Luckily, our Mystery Sponsor has the answer. They’ve partnered with Disney to launch a series of shampoo bottles boasting popular characters from Star Wars and Frozen. So now kids aren’t just getting clean. They’re planning an attack on the Death Star, or hanging out with Princess Elsa.

Our Mystery Sponsor wants your Ideas for an exciting 30 second Video to introduce this new Star Wars and Frozen line of bath products to the world. Tell us your brilliant suggestions for a thrilling spot that shows how bath time has been made more fun than ever before. Check out the Objectives section below for more details.

The goal of this project is to come up with an Idea for a 30 second Video that introduces moms and kids to Mystery Sponsor’s exciting new line of Star Wars and Frozen bath products.

--Key Marketing Messages:

• Make bath time fun: let your kids’ imagination go wild with Frozen and Star Wars!
• Mystery Product is designed JUST FOR KIDS, so kids don’t have to use those expensive (and less gentle) adult brands.

--Target Audience: Primary: Moms in their thirties. Secondary: Kids ages 3 to 9.

--Executional Mandatories:

• Please do not submit Ideas that show or animate characters from either franchise (Frozen or Star Wars). It’s ok to show the bottle with the characters on it but please do not submit Ideas where the characters “come alive” on the bottle, in the bathroom, water, etc.
• Ideas cannot have anyone portraying the voices (onscreen or off) of any characters from either franchise.
• While Ideas cannot have anyone portraying live action versions of the characters, it is ok to have generic characters. For instance, you could not use Elsa from Frozen but you could have “a princess”.
• Do not submit any Ideas that require any music or have kids singing songs from the franchises. For instance, do not submit an Idea that contains, “The Imperial March” or has a kid singing,  “Let It Go.”
• Do submit any Ideas showing light sabers or any of the costumes from Star Wars (i.e. no Storm Troopers or Darth Vader outfits).

This Project will be worth a total of $750 and consist of an Idea Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for fun 30 second Video in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Submissions must be in the English language.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 100 Ideas are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. Creators MUST the standard Tongal W-9, Winner Affidavit, and IP Assignment.

12. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.