Create fun, creative, and original 15-second Videos that show how Mott’s Sauce is a healthier alternative to cooking oil, whether you’re cooking for the family or entertaining!

Hey, Moms! How does Lemon Goat Cheese Cheesecake Bites sound right about now? What about Savory Sausage and Apple Stuffing? Or even Strawberry Boom BBQ Chicken Bites?

Sound pretty good, right? Now, what if you could whip up batches of the recipes above for you and your family or friends, and ditch about 900 calories* at the same time? Those recipes above just got a little bit sweeter.

Mott’s applesauce has probably been a staple of your snack time line up since YOU were a kid, but now, Mott’s wants to tell moms everywhere that Mott’s applesauce is a healthier alternative for cooking oil when cooking or baking! Check out the details below and get ready to create fun instructional 15-second Videos that bring exciting new recipes to life!

*It saves 900 calories per ½ cup serving when you substitute Mott’s Natural Applesauce for vegetable oil!

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Create fun, creative, and original 15-second Videos that show how Mott’s Sauce is a healthier alternative to cooking oil, whether you’re cooking for the family or entertaining!

Use stop motion, animation, or mixed media to create recipe Videos to get moms excited to swap cooking oil for Mott's, and save up to 900 calories!

The goal of this project is to educate consumers (through fun, easy, and recipes) that Mott’s sauce is a healthy alternative to cooking oil for at-home or entertaining occasions. Using recipes create a series of 5 15-second stop motion, mixed media or animated Videos for the Fall/Winter Holidays and Spring Celebrations timeframe.

Check out Mott’s Pinterest page for inspiration, but please note: Your recipes should be original and should not be anything the brand has used in the past.

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IMPORTANT INFORMATION:

Videos may not feature on screen talent, unless actors are unrecognizeable (hands only, etc.). If your Video will feature hands/arms, you are REQUIRED to submit hard/arm casting images in your Pitch.

This project has 2 rounds of Revisions.

You must identify which recipes you plan on creating. Please share them in your Pitch for approval.

MUSIC is required in your Pitch.

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--Key Marketing Messages: Your Videos should clearly communicate: Motts sauce is a healthy and flavorful alternative to cooking or baking with cooking oil. You may elect to use this exact language, but it is not required.

--Target Audience: Women 25-49 with kids (ages 1-12), the everyday at-home cook who is looking for simple solutions.

--Executional Mandatories:

• NO ON-SCREEN TALENT: Your Videos MAY NOT feature the faces of talent. You can create Videos that do not require any talent to be on screen, or you can have on screen talent but avoid showing any recognizable features or faces.
• Your recipes MUST be original and should not be anything the brand has used in the past.
• The brand will provide an end card to be included in your Videos. Please reserve 3-5 seconds per Video for the end card.
• Your Videos must feature Mott’s cups and/or jars. Preferred packaging is 24 or 48 ounce Motts Natural, Original or Cinnamon Applesauce. Samples will be provided to the Pitch winner.
• Your Videos should clearly express:
  • Motts sauce is a healthy alternative to cooking or baking with cooking oil.
  • It adds flavor and moisture to your favorite recipes.
  • It saves 900 calories per ½ cup serving when you substitute Motts Natural Applesauce for vegetable oil. (Calorie count tradeoff is less for other Motts Sauces – See calories saved by product below.)

• Primary focus should be on product and creation and not necessarily on background and people.
• Cannot show or say competing products or other branded products (including Private Label).
• Stay away from recipes with alcohol.
• Needs to employ common ingredients that are easy to find.
• Product must be featured in packaging with logo facing full camera.
• If verbal instructions are given, at least one mention of the brand (if there is no VO, please disregard).
• Background must appear clean, contemporary and organized.
• Avoid any religious references or references to the Easter Bunny.

--Calories Saved by Product:

• Natural, it’s 910 calories saved
• Original, it’s 870 calories saved
• Cinnamon, it’s 860 calories saved

--Tone: Simple, genuine, contemporary, and family friendly.

--Exposure: These Videos are intended for digital paid media, social media and the Mott’s website.

--Product: Mott’s cups and jars will be made available to the Pitch winner.

This Project will be worth a total of $22,500 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

• Music (REQUIRED): Share the music you plan on using in your spot for approval. Check out the Music section below for info on music partners.

• Recipes (REQUIRED): Share the ORIGINAL recipes you plan on featuring in your Videos for approval.

The 1 most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $10,000 to help create the Video.  Additionally, upon submitting a Video series that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $12,500. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The 1 winner from the Pitch Phase will create a series of 5 15-second Videos based upon their winning Pitch.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $12,500.

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $625 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Videos MUST not exceed 15 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 30 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.