Create an epic 60 to 90 second book trailer for BOLD. Videos should inspire viewers to want to change the world and compel them to pick up a copy of BOLD.

“Abundance showed us where our world can be in 20 years.  BOLD is a roadmap for entrepreneurs to help us get there.” 

-Eric Schmidt, Executive Chairman, Google. 

If you’re a budding entrepreneur (or a massively successful billionaire), chances are you’ve heard of Abundance. The New York Times Best Seller by Peter Diamandis and Steven Kotler introduced the world to the amazing technologies that will shape the future. Now BOLD, the follow-up book, shows you how to take advantage of them. This how-to guide gives readers ways to use crowd-powered tools and moonshot thinking to change the world and become a billionaire in the process.

Speaking of harnessing the crowd, what better way to prove BOLD’s thesis than by using Tongal to create an awesome book trailer? Now, we know the term “book trailer” immediately brings to mind trashy romance novels and narrators with phony southern drawls. Well forget about cheesy accents because the scope of BOLD is pretty epic and it demands an equally impressive trailer. We’re looking for mind-blowing and inspiring. Something that will get viewers excited to change the world and pick up a copy of BOLD to find out how. Check out the objectives section for some great examples of similar trailers and check the Assets tab for some more info on BOLD.

The goal of this project is to create an epic 60 to 90 second book trailer for BOLD. Videos should inspire viewers to want to change the world and compel them to pick up a copy of BOLD.

Reference Videos: Here are some similar book trailers that have the same feel BOLD is looking for:

• The 4-Hour Body
• The Rise of Superman
• Radical Openness
• Moonshot Thinking

Note on author Peter Diamandis: You may recognize Peter as the creator of the XPRIZE. We’ve included two interviews from Peter you can use in your trailer and you can find them in the Assets tab. Here’s some additional links for more background:

• Peter on Moore's Law
• TED Talk
• Ali Velshi Introduction
• The University Documentary
• News/Press 
• Gavin Newson Interview
• Who I Am
• Achieving Entrepreneurial Success Summit

--Key Marketing Messages:

• Don’t just accept the average. Think big. Take moonshots.
• You have the tools to create a billion dollar company. Because of crowd sourcing tools, entrepreneurs can accomplish things that were previously the domain of governments and large companies. BOLD can show you how.
• BOLD is filled to the brim with stuff you need to know but no one is teaching.

--Target Audience: Entrepreneurs of all ages (aspiring and professional).

--Executional Mandatories:

• Don’t create a trailer that’s just a summary of the book. Your trailer should celebrate bold thinking and inspire viewers to create something new.
• Be sure to feature the quote from Eric Schmidt in your trailer.

--Tone: Epic, inspirational (the name of the book is “BOLD”, remember?)

--Exposure: YouTube, Facebook and other social sharing platforms.

Bumper Note: Filmmakers will be required to create their own end tag bumper. The bumper should feature a product shot of the book (found in the Assets tab) and text should read, “Buy BOLD here.”

This Project will be worth a total of $25,000 and consists of two Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $4,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $7,000, at a minimum, and have a chance to compete for the $14,000 First Place video prize. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The winner from the Pitch Phase will each create 60 to 90 second Video based upon their winning Pitch.

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission.  The Judges will score all Wildcard submissions and the highest scoring Wildcard Video along with the winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the Pitch winner, along with the Wildcard creator, will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $14,000 and 2nd place $7,000.

--Music:  Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $850 (up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 90 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.