Tell us your concept for a bold manifesto video relaunching the original BOCA that inspires the viewer to express their own originality.

An original never goes out of style and BOCA is the original at providing plant-based alternatives. Developed in 1979 by a restaurant entrepreneur in Boca Raton, FL, it was sold in those beautiful Americana diners of the time. BOCA was authentically ahead of the game, a product of retro innovation, a vintage beauty.

Taking a stand, BOCA is relaunching with a commitment to championing this originality and empowering you with the freedom to express yourself in your cooking with delicious plant-based recipes and a NEW stylishly retro design. But we need your help, Tongalers, to give BOCA’s reintroduction a voice!

Read on to the Objectives for more…

We’re looking for bold, creative concepts for a 60 second manifesto video that will reintroduce BOCA as championing originality and empowering you to express what makes you original.

A manifesto video should be a statement of intent, an inspiring piece that embodies not just the identity of the brand, but the aspirations of those the brand serves.

For BOCA, this means inspiring those who are proud to stand out and be their true selves both in style and in the culinary choices they make. To be adventurous and have fun with their cooking as an avenue for expression.

What this kind of video will look like is up to you, so put your creative caps on and describe what BOCA’s bold reintroduction will look like.

For examples of effective manifesto videos, check out Ray Ban’s Never Hide campaign video or Harley Davidson’s Live by it. 

--Executional Mandatories:

• Must be clear that BOCA offers protein alternatives
• Food must have strong taste appeal
• Leverage the BOCA color palette - primarily red, also yellow and white

--Target Audience:

• Female millennials who are creative, balanced, and bold
• People searching to upgrade their favorite recipes or learn something new.

--Tone: Classic, light hearted, fun, approachable, authentic

This Project will be worth a total of $1,000 and consists of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT - Tell us your Concept, in 250 characters or less, for a bold manifesto video relaunching the original BOCA that inspires the viewer to express their own originality.  Four winning Concept creators will be awarded $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years or old. 

8. The Sponsor reserves the right to repost the contest at their discretion.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.