Building off the previously launched Sticking By Our Vets Video Project, BAND-AID® Brand and Team Red White and Blue want to bring the stories of individual veterans to life and show how Team RWB helps them thrive after returning home. Watch the first Video here, which serves as the campaign anthem. This next set of Videos from this project will provide a deeper dive into the emotional stories of a few of these veterans.

For those of you who may be unfamiliar, Team Red White and Blue is a not-for-profit veterans support group that has a long, successful history of helping veterans thrive in their communities after returning home from active duty. Through social events, fitness camps, relay races, trail runs, training programs, and yoga classes, vets have the opportunity to work together as teammates and continue the camaraderie, accountability, structure, and social environment that brought them together overseas. In addition to providing healthy activity to help veterans stay fit and focused, Team RWB also allows veterans to stay connected with family, friends, and other vets, easing the transition into an active and rewarding future back home.

This is your opportunity to create a heartfelt and meaningful documentary by profiling a member of Team Red White and Blue and sharing his or her story with others. The hope is that by bringing the stories of Team RWB to life, more veterans will participate and find strength in Team Red White and Blue and affinity towards BAND-AID® Brand will increase through its support of this great organization.

Below are the three members of Team Red White and Blue who will each be featured in one Video. BAND-AID® Brand and Team RWB have selected these three individuals because of their unique backgrounds and contributions to Team RWB.  Please select one of these three people from the dropdown as you submit your Pitch.

 -Amanda Rondon, member and volunteer social director of Team RWB Philadelphia. Her story speaks to the power of civilians getting involved in Team RWB mission. In her own words: When I joined Team RWB I had been searching for an opportunity to give back to my community.  I was also in a place in my own life where I was struggling, as a former collegiate athlete, to overcome some of the obstacles I was facing and get back to being active and feeling like myself again.  I attended my first Team RWB event, a social, with the intention of meeting veterans and enriching their lives, just as our mission states.  What I didn't know was how my own life would be enriched in the process!  That night I met so many awesome people who welcomed me as if I had been a part of their group all along.  

-Devon Blake is a member of Team RWB Wasington, D.C. She is a mother of four kids and was recently deployed while her children were back home with her husband. In her own words: It’s important to me to lead by example and demonstrate a healthy lifestyle as well as demonstrate service before self to my children. My children often participated in running activities with TRWB, and understand that they can motivate others by encouraging them to do their best

-Will Reynolds from Team RWB Washtington, D.C. and a member of the board. He was wounded in Baghdad in 2004 and is the father of three young kids under the age of 6. Instead of focusing on his injuries which can lead to various other setbacks, Team RWB has kept him on the positive path. In his own words: It has provided me with a safety net of individuals who would assist me in my recovery as I transitions back to civilian life.

The goal of this project is to create an authentic and engaging 90-second Video that profiles one of the three listed veterans who is actively assimilating back into his or her community through participation in Team Red White and Blue. Though these veterans’ stories are innately interesting because of their unique experiences, the ask here is to find a new way to tell their stories. Think about those videos and real stories that are shared by the millions online. They often contain an element of surprise or twist or find a different structure to tell a story. They keep you engaged throughout the whole piece, they make you laugh or cry and make you want to share the story. Please note that filmmakers will need to travel to the city where the Team RWB member they are profiling is located. 

--Key Marketing Messages: Team RWB supports veterans as they focus on their futures beyond active service. They are committed to helping veterans adjust to civilian life in positive ways. NOTE: BAND-AID® Brand does act as sponsor, but Video should not focus on BAND-AID® Brand’s role in campaign.

--Target Audience: Veterans and their families, friends, and supporters.

--Executional Mandatories:  

• Be aware of inauthentic props (for example, incorrect uniforms) or unnatural language.
• Focus on the future and our vets adjusting to civilian life rather than focusing on the past.

--Tone: Heartfelt, authentic, and inspiring.

--Exposure: Intended for use on BAND-AID® Brand and Team Red White and Blue Digital Channels.

--Logos: Logos for Team Red White and Blue and BAND-AID® Brand will be provided for filmmakers to create an opening art card. The end card assets will be provided. 

This Project will be worth a total of $30,000 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video profiling one of the provided veterans for this campaign.

·       Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

·       Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

·       Script (Optional): This should include dialogue from the video you intend to create. 

·       Treatment (Optional): A detailed narrative description of what's going to happen in the video.

·       Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

·       Image (Optional): Additional concept art, storyboards, shot list, casting notes, anything that helps get your point across.

·       Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 3 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED the winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $6,000, at a minimum, and have a chance to compete for the 1st place prize of $10,000. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The 3 winners from the Pitch Phase will each create a 90-second Video based upon their winning Pitch.

The Judges will score the 3 winning Videos submitted by the Pitch winners.  Remember, the 3 Pitch winners will receive a prize.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $10,000, 2nd place $8,000, and 3rd place $6,000.

--Music: Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks, Epidemic Sound and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $400 bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 90 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Should you win, you will also be required to provide a 1080p master file. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. Videos must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.

Third party trademarks used herein are trademarks of their respective owners.

© Johnson & Johnson Consumer Companies, Inc. 2014