Harken back to a mere week ago, when you thought this project was super cool, and now get excited all over again because BAND-AID® Brand wants to make another Jingle Video, but using all international kids!

Here’s that challenge again:

Chances are you’ve covered a Barry Manilow song before. Maybe in the shower, maybe at late-night karaoke, maybe when you stole the mic at a wedding reception. People probably shouted for you to shut up: they didn’t want to hear your version. Those people didn't understand your genius and they never will, but at Tongal -- we do. 

We want to hear you belt out some classic 'low.  Which classic you ask? 

The BAND-AID® Brand jingle! You probably didn’t know he wrote it, but he sure did:

I am stuck on Band-Aid brand, ‘cause Band-Aid’s stuck on me.
I am stuck on Band-Aid brand, ‘cause Band-Aid’s stuck on me.
 ‘Cause they hold on tight no matter what on fingers, toes and knees…
 I am stuck on Band-Aid brand, ‘cause Band-Aid helps heal me!
 
…MANILOW!
 
First, check out these versions of this classic:
 
https://www.youtube.com/watch?v=WxgBXJM6zJ8
 
https://www.youtube.com/watch?v=czu1m2eDRgE

Then, come up with your own video starring the cutest kids from around the world! Seriously! BAND-AID® Brand is looking for the next version of their iconic jingle videos, featuring international kids!

===SPLIT===

• BAND-AID® Brand is looking for two Videos to feature international children singing their classic Jingle.
• One Video will feature international kids singing in English.
• One Video will feature international kids singing in their native languages. 
• Here are the lyrics: I am stuck on Band-Aid brand, ‘cause Band-Aid’s stuck on me.
  I am stuck on Band-Aid brand, ‘cause Band-Aid’s stuck on me. ‘Cause they hold on tight no matter what on fingers, toes and knees…I am stuck on Band-Aid brand, ‘cause Band-Aid helps heal me!
   

The goal of this project is to create two 30-second Videos, each with a 15-second cut-down, of international children singing the BAND-AID® Brand jingle. Both the 30-second and the 15-second Videos will be compilations of all the children singing the jingle, strung together like in the examples.  Apply the same formula of the cutest kids with the cutest little kid voices of their past work.

BAND-AID® Brand is looking for one video for international use that has kids from the US, Brazil, Japan or China, and Australia singing in English, and another video for international use that has those same kids singing in their native languages.  Filmmakers are encouraged to use footage of children that is filmed in other countries, so this is a great opportunity to reach out to fellow Tongalers across the globe!

As you can see in the previous examples, this works best when all the kids are woven together. Footage should be high quality, i.e., no low-res iPhone clips. We want to see kids in all different settings, doing different things with BAND-AID® Brand bandages stuck on them! You should use the same classic lyrics, but can put a modern twist on the sound of the music. Refer to the music in the Assets Tab and then specify in your Pitch if you are going to alter it at all. The kids should not be overly theatrical/performing when singing, just normal kids doing cute kid things singing the jingle-but adorable and so cute, you want to watch again!

NOTE: The two 30-second Videos and two 15-second cut-downs are due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

--Key Marketing Messages: I am stuck on BAND-AID brand cause BAND-AID’s stuck on me.

--Target Audience: International children 3-8 and their mothers.

--Executional Mandatories:

·Kids should sing the original lyrics of the jingle which can be found in this brief and the Assets Tab. Do not make up your own lyrics. Translated lyrics will be provided to the winning filmmaker.

·Make sure some of the kids are shown being, and in different settings: e.g. playing outside, on a swingset, doing some sort of sport.

·End tag to say “BAND-AID: #1 Brand recommended by moms and doctors.”

·BAND-AID® Brand is not looking for child actors trying to make their broadway debut: these kids should feel like real little kids playfully singing.

·You MUST feature international children, bonus if they are filmed outside of the U.S.

--Tone: Fun, Authentic, Cute

--Exposure: Disney Channel

This Project will be worth a total of $15,000 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video of international kids singing the BAND-AID® Brand Jingle.

·Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

·Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

·Script (Optional): This should include dialogue from the video you intend to create. 

·Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

·Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

·Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

·Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 1 most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000 video prize. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The 1 winner from the Pitch Phase will create two 30-second Videos and two 15-second cut-downs based upon their winning Pitch.

NOTE: The 30-second videos and 15-second cut-downs are due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

--Video Phase Payout: The winner of the Video Phase will earn the following prizes: 1st place $10,000.

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $750 (5% of each Video amount,  up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 30-seconds in length and 15-seconds in length for the cut-down. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 15 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecto claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.