MTV is looking for ideas for videos that celebrate the pop culture around the MTV Movie & TV Awards and the VMAs for their Facebook pages.

We all love watching awards shows. There’s intrigue, drama, humor, the chance to see something crazy happen on live TV, and celebs in outfits both gorgeous and cringe-worthy.

One thing MTV has always done well is drum up excitement in the months leading up to their awards shows. And we want the Tongal community to build on that and blow it out of the park with Ideas for 1-3 minute videos for Facebook. 

We’re looking for you to ideate around celebrating the MTV Movie & TV Awards (June 2019) and the MTV VMAs (August 2019) in original, fun, and dynamic ways. We want you to let loose with your concepts, and think about different executions and formats, too. 

The goal of this project is to find 5 Ideas for videos drumming up excitement for the MTV Movie & TV Awards and the VMAs. The winning Ideas will go on to a Pitch project for filmmakers to bring to life in 1-3 minutes videos. 

All we ask is that you stay away from: 

• Previous awards clips – we’re not looking for ideas for clip shows or supercuts 
• Reactions to other awards shows – let’s keep this to MTV territory

We’re open to all formats, so include that in your Idea or Idea Title (ie, Animation, Music Video, Live Action, etc). We’re looking for content that is funny, nostalgic, savvy, maybe a little weird, and a whole lot of fun. 

--Who’s Watching:   Predominantly female, 18–34

-- What Are They Watching:  Reality TV, Comedy, Music, News, Fashion, Food

• Reality TV – as a keyword, brings 3^rd highest amount of traffic to MTV’s Facebook pages
• Viral videos shared a la Ridiculousness
• BTS and supplemental/supportive content (MTV Cribs, VMA red carpets)
• Throwback content and nostalgia (“I Want My MTV!”)
• Recipes and eating challenges

--How Are They Watching:  

• Early: 65% of unique views come in the first month after a video is released. 
• Roughly 1/5 to 1/4 of MTV’s followers watch a video on Facebook

This Project will be worth a total of $1,250 and consists of an Idea Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA – Tell us your Idea for 1-3 minute videos that celebrate the pop culture around the MTV Movie & TV Awards and the VMAs for MTV’s Facebook pages in 140 characters or less.  Remember, an Idea is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each. 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least eighteen (18) years or older.

8. The Sponsor reserves the right to repost the contest at their discretion.

9. You must be a resident of the U.S. or U.S. territory to be eligible.

10. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.