Submit your concept for digital or in-person activations that will grab people's attention and celebrate the return of Arby's Deep Fried Turkey.

To ensure that you don't burn your house down, Arby’s is bringing back, by popular demand, the most dangerous way to cook turkey – Deep Fried Turkey!

We all know deep-frying is the way to go for that juicy, tender turkey of your Thanksgiving dreams, but it's also a process best left to the meat experts at Arby's. And they have delivered with two plucky sandos, the Deep Fried Turkey Club Sandwich and the Market Fresh Cranberry Deep Fried Turkey Sandwich.

Now we need you to deliver on an activation concept to celebrate the glorious return of Arby's Deep Fried Turkey. Don't be afraid to be bold, your concept could be a simple text reply or a produced video, online or IRL, a PR stunt, or even a celebrity gobbling on about turkey. It is all up to you, but make sure your answer surprises, excites, entices, and most importantly drives people to Arby's!

Still not sure what we're talking about? Check out some of Arby's most memorable past activations down in the Background section.

EXPOSURE: On the front pages of the USA Today, NY Times, or other Major Networks of course!

TARGET AUDIENCE:

• Suburban Millennials who frequent fast food.
• People who appreciate eating real food with great ingredients, but aren't health nuts.
• Those who believe food is fun and meat should be at the center of every meal.

TONE: 

• Fun, tongue-in-cheek, and upbeat.
• Be honest, authentic, and real.

EXECUTIONAL MANDATORIES: 

• Your concepts MUST be awesome and highly shareable!
• Please DO NOT include concepts that involve Arby's restaurants changing their daily operations on a national level. Events in a single store are fine.

Arby’s probably has the most recited tagline in the country ("We Have the Meats") and the most distinct tone-of-voice in the fast-casual food category. 

DEEP FRIED TURKEY PRODUCTS AND DESCRIPTIONS:

• Deep Fried Turkey Club Sandwich: Deep fried turkey breast, natural cheddar cheese, pepper bacon, lettuce, tomato and mayo on a toasted star top bun.
• Market Fresh Cranberry Deep Fried Turkey Sandwich: Deep fried turkey breast, natural Swiss cheese, pepper bacon, lettuce, tomato, and mayo with cranberry spread on honey wheat bread.

PAST ACTIVATIONS AS REFERENCE FOR INSPIRATION OR TONE: 

• The Puzzle
• LaDanian's Steakhouse
• The Marrot
• King's Hawaiian Getaway
• Pepsi
• Jon Stewart
• Pharrell's hat

Tell us your concept in 250 characters or less. Your concept should describe an activation idea that celebrates the return of Arby's Deep Fried Turkey as well as how it will drive people to Arby's restaurants. Remember, a concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen in the activation. As always, concepts should be clever and engaging.

Three greenlit concept creators will receive $250 each. Should your concept be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter.
   
   
8. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.