Pitch us a Concept for an entirely original and entertaining new digital series for Best Fiends!  

If you’ve ever played the mobile game Best Fiends, you, along with millions of other fans around the world, are probably already hooked. Between the fiendshly fun and mischievous characters, the endless world of challenges and puzzles, and the game’s beautiful and mythical universe, it would make sense if you ever have trouble putting your phone down once you’ve start playing. If you haven’t downloaded Best Fiends yet, we suggest you try it out. We’ll warn you though, the game is highly addicting and lots of fun.

With the game’s wide-spread popularity, filmmakers and animators have had a chance to explore the characters and world of Best Fiends in past projects-- including, for example, creating delicious recipe videos of the Best Fiends characters-- but now we’re opening the door to everyone, and asking them to think BIG. We need your help in developing mind-blowing and unique new concepts for a series of Videos that ties into the game and stokes the fans’ passion for Best Fiends.

WHAT YOU NEED TO KNOW:

• While the Best Fiends team is open to narrative concepts about the Best Fiends, the Slugs, and the world of Minutia, they’d also strongly encourage you to find creative ways of extending the brand beyond the game’s story and its gameplay, and bring Best Fiends into the real world. For example, they’re currently in the works on a Fiends-inspired recipe series, as well as an instructional art series about drawing and painting each individual Fiend. Check out their YouTube Channel to see some other formats that they’ve done, but know that they’re open to a wide range of formats. Think outside the box.
• In terms of format, the primary purpose is entertainment, so be sure to embrace fans’ passion for the game, their desire to see more of it, and engage with Best Fiends in new ways. With that said, the Sponsor is also open different formats, including commercials and other advertisements. For reference, check out the Just One More commercial that Best Fiends did a while back. 
• You should be careful not to characterize or give a voice to individual Fiends. The brand will be defining the characters in other ways, so if you use the Fiends as characters in your Video, it should be in a very general way, and remain closely tied to the already-established story for each Fiend.
• Tonally, they lean towards playful and humorous, but since we’re looking for something original there’s no hard mandate for tone.
• Be sure to play the game and familiarize yourself with the universe and game mechanics in order to incorporate elements of the game’s world into your Concepts. For example, how might you integrate the various lands within the game or incorporate event themes like Pirate Slug or Lugs Loot? Can you think about the character side quest and prizing, such as winning Sir Gordon’s Armor Suit? 

Check out more details below!

The goal is to develop Concepts for an original and exciting new digital video series for Best Fiends that help engage fans of the game and get them excited about Best Fiends beyond the mobile game itself. Your Concepts can entertain, educate, or fascinate, and the Best Fiends team is open to a wide range of formats.

--Target Audience:

• Primary Audience: Current players (for engagement & re-engagement)
• Best Fiends players are 60% female, mostly 25-45, and their social audience is also predominantly female. They have a strong following in families, the LGBT community, lifestyle artists, make-up, beauty, and fashion. Players are culturally diverse and global.
• Secondary: Future players (acquisition & affinity)

--Tone: 

• Think “Minions” in tone – fun and funny, subversive yet sweet, playful and positive. Also think  "The Simpsons."

--Exposure & Format:

• These Videos will be housed within the Best Fiends app via a “Video Center” that shares new content with players and fans. The Videos will also live on the Best Fiends social channels including on YouTube, Facebook, and Instagram.  
• While the primary use of these videos is for entertainment, the brand is open to commercial-like, advertisement videos as well.
• You have flexibility in Concepts when you think about the duration of your video, though it should still fall somewhere within the range of 1:30 – 4:00 minutes.

This Project will be worth a total of $1,000 and consist of one Phase: a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT PHASE – Submit a Concept convincing the Sponsor why your Concept should be selected, as outlined in the Background and Objectives above, using:

• Title (REQUIRED) – Write down how you would title your Series.
• Concept (REQUIRED) – In 500 characters or less, tell us your Series Concept.

The TWO (2) most compelling Series Concepts will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, each will receive $500.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. In the event that fewer than 75 Concepts are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.