Alex Morgan & Mondelez Behind-the-Scenes Ideation Project on Tongal.com

	Alex Morgan & Mondelez Behind-the-Scenes Ideation Project
	Ended 4254 Days Ago How Tongal Works?

Big Idea

01/20/15 - 01/21/15

Synopsis

Mondelez wants your Big Ideas for behind-the-scenes footage they can capture with U.S. Womens Soccer star Alex Morgan during a photo shoot.

Background

Mondelez, the brand behind all of your favorite snack foods, has partnered with ALEX MORGAN, U.S. Soccer Star, 2012 Olympic Gold Medalist, World Cup Finalist, NY Times Bestseller, Model and of course, media darling.

Now here's where you come in: Mondelez needs your Big Ideas for what behind-the-scenes or bonus footage they should capture with Alex during a 1-day shoot. Give us your Big Ideas for fun, energetic, cute, AND authentic behind-the-scenes moments that they can capture for use throughout the year in social media and digital. You'll want to think about the three Mondelez brands below, then share which brand your Big Idea pertains to in the drop-down menu when you submit.

Please select one of these delicious Mondelez brands/brand portfolios from the drop down menu below:

Alex & Chips Ahoy!

Alex & Trident

Alex & Nabisco (Honey Maid Graham Crackers, belVita, Ritz)

Objectives

The goal of this project is to come up with Big Ideas (using 500 characters or less) for behing-the-scenes footage featuring Alex Morgan across each of these three brands: Trident, Chips Ahoy!, and Nabisco (including: Honey Maid Graham Crackers, Chips Ahoy!, belVita, Ritz).

Mondelez is looking to develop content with Alex Morgan that is unique, different and shareable. Think about how to utilize Alex in person, or even creative solutions that capitalize on the spirit and persona of Alex.

Please review the following information on the Mondelez brands/brand portfolios your Big Ideas can focus on:

CHIPS AHOY!

--Project Objective: Get those with a light outlook on life to seek out Chips Ahoy! by treating them to quick hits of light hearted fun.

--Key Marketing Message: Get the World to Lighten Up, “Who Gives a Chip”

--Target: Moms with a light outlook on the world who make a habit of being positive despite life’s hiccups. Moms who enjoy small rewards. Her family is the centerpiece of her life and with them, cookies provide a chance to connect. She’ll also eat them alone for a little escape and to reenergize.

--Tone: Fun & Energetic

TRIDENT

--Project Objective: Based on the insight that consumers haven’t even realized they aren’t chewing gum as much as they used to, let's find a way to make gum chewing and Trident more relevant to them (hence the "Super Useful" campaign).

--Key Marketing Message: Super Useful. (Check out this spot for an idea of how this message is used.)

--Target: Adults 22-32

--Tone: Fun & Energetic

NABISCO (including: Honey Maid Graham Crackers, belVita, Ritz)

--Project Objective: We want to drive consumers to #passthelove and provide well wishes to the US Women’s Soccer team.

--Key Marketing Message: Pass the Love

--Target: Moms with Kids

--Tone: Fun & Energetic

--Exposure: Intended for use on Mondelez social and digital channels.

Details

This Project will be worth a total $2,500 and consist of a Big Idea phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: BIG IDEA – Tell us your Big Idea for Mondelez and Alex Morgan in 500 characters or less. 5 winners will receive $500 each.

Requirements

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Submissions must be in the English language.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 50 Big Ideas are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.