Pitch to design a new Advertising Campaign for our Mystery Sponsor.

Calling all budding Don Drapers and Peggy Olsons! We’re looking to bolster our roster of twenty-first century ad geniuses and we’ve decided to try something a little different than the typical Idea Phase. We’re asking writers and ideators to pitch to create an Advertising Campaign for our Mystery Sponsor.

Your Campaign Pitch should include the following info:

• Pitch Synopsis: 500 characters or less explaining why you’re right for this project and what you’ll bring to it.
• Pitch Packet: A PDF of past work samples – this could include ad copy, campaign manifestos, or other writing samples. Please do not include scripts or fiction samples. 
• Links (Optional): To your previous advertising work. This could include advertising in the wild or a link to your portfolio. Please specify your role.

Pitch Winners will be selected by Tongal and given more background and direction on our Mystery Sponsor. Then they’ll be asked to submit an Advertising Campaign for the Sponsor, which they’ll then workshop with Tongal. For more info on Advertising Campaign contents, check the Objectives section below.

The goal of this project is to design a new advertising campaign for our Mystery Sponsor. Pitch winners will create an Advertising Campaign consisting of the following:

• Campaign Idea: The foundation for a brand’s marketing and articulate the inspirational anchor of the brand.  Check out this post for a more thorough explanation.
• Tagline: A memorable tagline that supports your Campaign Idea.
• Manifesto: We’re not talking about personal or political manifestos here. We’re looking for Campaign Idea Manifesto – an elegant declaration of the principles of a brand’s campaign. In other words: it’s an inspiring essay that shows what a Campaign Idea is all about. For the perfect example of an inspiring Campaign Idea Manifesto, click here to read the manifesto for Apple’s famous “Think Different” campaign.
• Executional Idea: Give us one example of how your Campaign Idea could be executed in video, print or social media.

Revisions Note: This project will require TWO rounds of revisions. This mean Pitch Winners may need to revise any or all of the elements in their Advertising Campaign up to two times after submission.

This Project will be worth a total of $4,500 and consists of two phases: a Campaign Pitch Phase and an Advertising Campaign  Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CAMPAIGN PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to create an Advertising Campaign using:

• Text (REQUIRED): 500 characters or less explaining why you’re right for this project and what you’ll bring to it.
• Links (Optional): To your previous advertising work. This could include advertising in the wild or a link to your portfolio. Please specify your role.
• Pitch Packet (REQUIRED): A PDF of past work samples – this could include ad copy, campaign manifestos, or other writing samples. Please do not include scripts or fiction samples. 

The three most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $500 to help create an Advertising Campaign . All Pitches will remain private until after the winner of the Advertising Campaign Phase is announced and the Project is complete.    

PHASE 2: ADVERTISING CAMPAIGN  – Once selected, Pitch Winners will be briefed on the Mystery Sponsor and asked to submit an Advertising Campaign that includes the following elements:

• Campaign Idea: The foundation for a brand’s marketing and articulate the inspirational anchor of the brand.
• Tagline: A memorable tagline that supports your Campaign Idea.
• Manifesto: An inspiring essay that shows what a Campaign Idea is all about. Should be 5 to 15 sentences.
• Executional Idea: One example of how your Campaign Idea could be executed in video, print or social media.

The winning Advertising Campaign creators will receive $2,000 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. In the event that fewer than 50 Campaign Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.