Create a suite of witty & irreverent videos that will get teens to try the AcneFree product line!

Snapchat. Taylor Swift. Who’s wearing what to the first day of school? Who asked who to Prom!? Teens. Gotta love ‘em.

Teen acne… not so much. You remember that feeling. Acne breakouts. Everyone staring. Judgy McJudgersons. #MyLifeIsRuined #JustHeardHastagsAren’tEvenCoolAnymore

Luckily there’s AcneFree. AcneFree is performance skincare that is affordable and without the hype. And it delivers real results to real people because it works, not because a celebrity says so. Check it out for yourself: acnefree.com or pick up their 24 Hour Clearing System. (FYI you guys, it’s clinically proven to work as well as Proactiv, but at half the price AND there’s no monthly credit card charges because it’s easily available at your favorite retail store.)

Now AcneFree wants your help to create a series of witty & irreverent videos that will raise awareness about AcneFree and get teens to try it!

Check out the Objectives section for more info…

The goal of this project is to create a suite of THREE Videos that help communicate the AcneFree brand positioning to teens who are always watching sh*t on their smartphones. Bonus points if you can give a shout out to Mom, who is probably going to be the one buying it for them.

Each Filmmaker will be responsible for the following deliverables:

• One 30-second Video + 15-second cut-down that highlights the 24 Hour Clearing System
• One 30-second Video + 15-second cut-down that celebrates the Device Duos
• One 30-second Video + 15-second cut-down that introduces their new Daily Therapy Line
• (**Please review Product Details below**)

So, channel your inner teen! Remember those truths at the core of when everything was super important… but also super awkward. Go watch some of their favorite, TV shows, YouTube vids & Vine celebs to get the voice just right, squeeze into your old PE uniform, and create the next best high school comedy for 2016! Or you could watch these: TONE REFERENCES

• Dollar Shave Club  –  https://www.youtube.com/watch?v=ZUG9qYTJMsI
• Poo-Pourri Ad – https://www.youtube.com/watch?v=ZKLnhuzh9uY
• Taco Bell “ronald mcdonald” Ad – https://www.youtube.com/watch?v=aqBWnjloU0I
• Clearasil interruption Ad - https://www.youtube.com/watch?v=bFN4hmDtPps

AcneFree is: Witty, irreverent, honest, straightforward, and bold.

The AcneFree Brand Positioning is: AcneFree delivers real results to real people because it works, not because a celebrity says so. AcneFree delivers performance skincare that is affordable and without the hype.

AcneFree is NOT: Schmadam Schlevine’s chest tattoos (https://www.youtube.com/watch?v=gpFrNNDIygo); it’s about being real =)

**CASTING is going to be VERY IMPORTANT to the success of your PITCH -- remember, this is a video about teens and acne, so good camera-ready SKIN and the perfect relatable PERSONALITY for your talent is going to be crucial!**

--Project Requirements:

1. Your Videos should all be in the same voice, tone, look and feel and can feature the same cast.
2. There will be script, storyboard and casting approval on this project. Please include all of these required materials in your Pitch.
3. There will be TWO rounds of revisions required.
4. Your Videos should be able to stand alone as branded content or work together as a series.
5. You will need to create your own end Bumper. It should show the AcneFree Logo, the featured product shot, and the following Call-To-Action: 
   
   1. AcneFree 24 Hour Clearing System “Available at your favorite retail store”
   2. AcneFree Sonic Duo “Available at Walmart and Target”
   3. AcneFree Daily Skin Therapy “Available at Walmart and Walgreens”

--Product Details:

Video #1:  AcneFree 24 Hour Clearing System:

• Result results for real people.  Get clearer skin without the celebrity hype.
• Works fast:  Start to see visible results in 1 to 3 days.
  • Note: If this claim appears in your Video, it must be accompanied by a super, which the brand will provide.
• Does not burn a hole in your wallet:  Clinically proven to work as well as Proactiv, but half the price of Proactiv.  No monthly credit card charges and easily available at your favorite retail store.
• http://www.acnefree.com/acne-treatment/the-original-acnefree-24-hour-acne-clearing-system

Video #2:  AcneFree Device Duos (Advanced Deep Cleansing Duo and NEW Sonic Advanced Cleansing Duo):

• Why spend over $100 on expensive skincare brush brands when you can get AcneFree Deep Cleansing Duo OR NEW AcneFree Sonic Advanced Cleansing Duo.  Both products come with a skincare brush and purifying facial cleanser to help deep clean your skin AND treat acne!
• AcneFree Advanced Deep Cleansing Duo 
  • http://www.acnefree.com/acne-treatment/acnefree-advanced-deep-cleansing-duo
  • Deep Cleansing Brush is a two-speed, rotating brush gently exfoliate and deep clean your skin. The AcneFree Advanced Deep Cleansing Duo cleans 15X cleaner than the leading facial cleanser alone
    • Note: If this claim appears in your Video, it must be accompanied by a super, which the brand will provide.
• NEW AcneFree Sonic Advanced Cleansing Duo  (launching in December 2015!)
  • NEW AcneFree Sonic Brush uses dermal stimulation technology to gently deep clean your pores.  Up to 8000 pulsations per minute are channeled through soft silicone brush head to gently exfoliate dead skin cells and remove dirt and oil.
  • NEW AcneFree Sonic Brush’s ergonomic shape is ideal for on the go- like the gym or travel
  • NEW AcneFree Sonic Brush can be used in shower or sink
  • NEW AcneFree Sonic Brush does not require replacement brush heads, so you save money over time
• When used with AcneFree’s purifying cleanser, both Deep Cleansing and Sonic Cleansing Brush helps clear blackheads and acne breakouts.

Video #3:  NEW Daily Skin Therapy: (launching in January 2016!)

• Why just treat acne when you can prevent it before it starts?
• A new three step regimen of wash, pad, and night cream to help prevent acne from creeping up on you!
• Use the AcneFree Daily Skin Therapy line DAILY for healthier looking skin.
• In a consumer study, 3 out of 4 people saw less acne over time when using Daily Skin Therapy.
  • Note: If this claim appears in your Video, it must be accompanied by a super, which the brand will provide.
• Daily Skin Therapy Acne Wash contains pore targeting and patented avocado technology to prevent new acne from forming.  The patented avocado ingredient was shown to reduce oil and shine.
• Daily Skin Therapy Acne Pads unclogs pores and tones skin.  It contains menthol that activates on skin contact.
• Daily Skin Therapy Complexion Perfecting Cream gently renews the skin’s appearance for a clearer complexion by using advanced retinol technology.

NOTE: The 30-second Videos and 15-second cut-downs are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

--Key Marketing Messages:

• AcneFree 24 Hour Clearing System:  “Wow, I have to try this brand.  I don’t need a celebrity to tell me how to get clear skin.  AcneFree works and I don’t have to get charged every month on my credit card like ProActiv because I can buy it anytime in store!” 
• AcneFree Deep Cleansing Duo and Sonic Cleansing Duo: “Wow, I can really step up my skincare game with these Duo systems and they’re affordable!”
• AcneFree Daily Skin Therapy:  “Wow, I have to try this line, I really want to prevent acne from coming back before my big interview, my big date, or prom, or before back-to-school!”

--Target Audience:

• Primary:  Teen to young adult (14-21 year olds).  The AcneFree Brand skews more female.
• Secondary:  Moms of teens to young adults.  Moms are still a factor in choosing what acne brands to purchase as they are primary shopper.
• Your Video Series should strive to speak on both levels, to the teen and her mom.

--Executional Mandatories:

• Videos must mention the brand a minimum of 3 times – once in the first 5 seconds, and again at the end of the video.
• Due to FDA regulations, we cannot show absolutely clear skin as the “after” shot of the actor/actress.  We can show “less acne” (one or two acne spots).
• For Daily Skin Therapy, the cream is intended for night use only. 
• No gross or slapstick content.

--Tone: AcneFree is witty, irreverent, honest, straight-forward, and bold. So your video series should be a smart, witty comedy. Think Dollar Shave Club, but with a less manly, in-your-face tone, going against the big guys. Nothing grotesque or slapstick (i.e. NO pimples popping or gushing out white heads). 

--Exposure:  Intended for use on digital and social media (inc. YouTube, Facebook, Instagram video and pre-roll advertising).

--Product:  Sponsor will make Product available to Pitch winners.

Project Details: This Project will be worth a total of $76,000 and consists of 3 Phases: a Concept Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT  – Tell us your Concept for a suite of THREE witty & irreverent Videos for the AcneFree product line in 500 characters or less.  Remember, a Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the suite of Videos.  As always, Concepts should be clever and engaging.  The winning Concept creators will receive $750 each.  There are no residuals in this project. 

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a suite of THREE Videos based on one of the winning Concepts from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (REQUIRED): This should include dialogue from the video you intend to create. 
• Storyboards (REQUIRED): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (REQUIRED): Casting notes or concepts, headshots of actors, etc.
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
  
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

NOTE: Your Pitch must separately address ALL THREE Videos in your Video Suite, including a Script, Storyboard, and potential Casting for each. 

The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $15,000 to help create their suite of THREE Videos.  Additionally, upon submitting Videos that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $20,000, at a minimum, and have a chance to compete for the $25,000 First Place video prize. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The TWO winners from the Pitch Phase will each create a suite of THREE 30-second Videos based upon their winning Pitch, with 15-second cut-downs.

NOTE: Each suite of THREE 30-second Videos and 15-second cut-downs are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

The Judges will score the TWO winning series of Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the TWO Pitch winners will both receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $25,000 and 2nd place $20,000.

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won, up to $500 per place. In this case, that’s a potential $1000 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Videos MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 30 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to 2 rounds of reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecto claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.