Edit a total of three (3), distinct and different :15-second videos for AAF Nation using existing assets. One video will be for the Facebook News Feed and the two others will be for Instagram Feed.

Your goal is to drive immediate sales for AAF Nation.  For your sample video please select a format and cut one of the following videos using the given assets: a 15-second video for Facebook News Feed (4:5) or Instagram Feed (4:5). Just be sure to use platform best practices for whatever format you choose.  AAF Nation will greenlight one editor who will cut all 3 videos.

DELIVERABLES: (a total of three distinct & different creative videos)

• One :15 video for FB/IG Feed (4:5)
• One :15 video for FB/IG Feed (4:5) 
• One :15 video for FB/IG Feed (4:5)

TIMELINE: For the full project timeline please see the Assets tab.

TARGET AUDIENCE:  

•   Men and women; ages 18-54

EXECUTIONAL MANDATORIES: 

• Videos must be informed by Facebook & Instagram Best Practices.
• Videos should be :15 seconds or less.
• Leverage on-screen text to reinforce messaging, make sure the text is big enough to be seen in mobile.
• On-screen copy should be no more than 125 characters total in a single frame, preferably fewer.
• Videos need to include the logo and a CTA at the end of the video.
• Use creative text under the video to convey what the video is for and grab the viewer's attention within the first 5-seconds.
• Key Campaign Message: 100% Easy AF Guarantee, Veteran Owned & Operated 
• CTA is: Shop now! 
• AAF Nation would like to obtain:
  • two patriotic videos (4:5)
  • one Trump video (4:5)
    
• Optional Copy to be included in videos: 
  • For Trump videos:  TRUMP TRAIN 2020 doesn't choo-choo, it screams "No Collusion, No Obstruction"!    
  • For patriotic videos: Freedom never goes out of style and every day is Independence Day when you're American AF!

EXPOSURE: 

• Facebook/Instagram News Feed (4:5)

ADDITIONAL SPONSOR INSTRUCTIONS:

Familiarize yourself with the company here: https://www.aafnation.com/

You can download all the assets you have to work with here. Please note, some of the assets provided may contain text already. Part of the challenge will be to incorporate the text elements in your sample video. If you are selected by the Sponsor for the final edit, you may be given additional assets. In the event there are limited assets to work with, we ask that you lean into your capabilities as an editor to create motion texts and graphics.

Check out our Editor's gallery to see the final videos from our previous Editing Projects and how editors are creating three distinct videos from the same assets. Pay special attention to how editors have introduced the brand/product in the first few seconds, created an effective call to action and end card, and optimized the creative for the intended channel.

In order to be considered for this project, you must include the below materials in your Pitch submission.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• SAMPLE VIDEO (REQUIRED):  Please submit ONE sample video based on the information provided in the Objectives section utilizing the provided assets (Download the provided assets here).

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive an initial payment to help create their Videos. Please note the payment of the Pitch award is subject to a payment schedule determined by Tongal. Please see the Assets tab for more information.

REVISION REQUIREMENTS: Editors will perform reasonable edits on their Videos according to the Sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.

ASSET DELIVERY REQUIREMENTS:  For Tongal’s file delivery specs and any other questions you may have about post production please click here.

1.  The preferred format for upload to the Tongal website is HD 720p in the aspect ratio of the deliverable of your choice. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you be selected as winner, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Limit 3 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. The Sponsor reserves the right to repost the contest.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. 

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.