Create concepts for an engaging and fresh up to 30-second video for 1-800-Flowers.com (that will be also be used digitally) to both promote the brand and to sell flowers for Valentine's season 2020.

Create concepts that will spark interest for 1-800-Flowers.com and drive flower purchases for Valentine's season 2020.

The concepts should target a broad section of U.S. men (without alienating women) who are buying for their spouses/significant others. This is the holiday that men can either come out looking like a hero or leave their significant others underwhelmed. The takeaway should be: it's not Valentine’s Day unless you receive flowers.

Key Brand Points:

• She deserves it
• Treat her like a queen
• You’ll be a hero / create “office envy” – Big push of delivering early this season
• You love her
• Stand out from everyone else
• Make it easy to send a smile

EXPOSURE:

• YouTube (1-800-Flowers.com channel and ads)

TARGET AUDIENCE:

• While Valentine’s Day tends to be a male-dominated holiday (over 80% of valentine’s consumers are male), communications should be inclusive and not specific to any one region, race, class and/or age group.
• Younger men tend to go for the high-ticket items to impress early on in their relationship, but men of all ages agree that flowers are the appropriate gift to give for the holiday.

TONE:

• Humorous without crossing into distasteful humor.
• Evoke a feeling of love and sentiment without being too over the top “lovey”
• Sense of urgency/thoughtfulness if you shop from 1-800-Flowers.com
   

EXECUTIONAL MANDATORIES: 

• Please stay away from controversial topics
• Please strive to prominently yet unobtrusively weave product into the concept/ video where possible and reveal branding in either the beginning of the spot or final frames ahead of the bumper as a payoff.  While specific products are TBD, there will be a focus on showcasing “truly original arrangements”.
• Your concepts need to understand and define the role of the 1-800-Flowers product (prominence, use of, placement, etc.)

1-800-Flowers is in the business of helping people connect to the important people in their lives. It is our mission to deliver smiles.

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Parisian Love 
• KFC Love is Forever
• What the client is not looking for: https://www.ispot.tv/ad/A3Il/proflowers-2017-valentines-day-red-roses

In order to be considered for this project, you must state your concept for a 1-800-Flowers.com Valentine's Day ad in 250 characters or less. Three concept creators will be awarded $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Submissions must be in the English language or subtitled.
    
8. Limit 5 submissions per member, per Phase.
    
9. You must be at least thirteen (13) years or older to enter.
   
   
10. The Sponsor reserves the right to repost the contest.
    
    
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.