Tricia is the Chief Marketing Officer at GOGII, where she leads strategic partner relationships and oversees all marketing and communications. Tricia brings to GOGII over 18 years of Entertainment and Consumer Packaged Goods experience across Marketing, Sales and General Management. Prior to joining GOGII, Tricia held leading roles at Activision, Inc., including VP Global Brand Management, SVP North American Sales and SVP European Publishing. Working closely with Scott Lahman, Tricia architected a breakthrough operating model aligning Studio and Marketing that helped drive Activision to a leading position in the video game industry. In addition to crafting a wide range of licensed portfolio deals, Tricia led all marketing for successful game franchises like Spider-Man, Shrek, and Marvel's X-Men and Fantastic Four games. Tricia began her marketing career at ConAgra and Oral-B, where she was responsible for new product development and launches, including mega brands like Orville Redenba