I’m Carl, founder of Sonic Psychos — an audio-forward creative studio focused on building stronger ideas, not just louder ones. I work as a creative partner on brand briefs, helping shape campaign concepts, platforms, and storytelling systems from the ground up. My approach starts with understanding audience behavior, emotional tone, and how the work will actually live across broadcast and social. I’m often brought in early to help define: • The creative direction and emotional spine • The structure of a video suite, not just individual spots • How ideas scale across formats • How sound, pacing, and tone support the concept If a brief calls for smart, cohesive thinking instead of surface-level execution, that’s where I do my best work.