Sergio Herrera is a Los Angeles based film director who has created work for ZARA, Champion, Corona Extra, and DS & Durga. His music video direction has been featured on Promonews, showcasing his ability to bring ideas to life with clarity and vision. He draws from early experience in the camera department and collaborations with Apple, Netflix, Disney, Facebook, and Hulu. He creates visually striking and emotionally resonant stories that explore the human condition. Each frame is built from a place of honesty, curiosity, and care for the human story.