Scott Marshall is a Creative Director and Executive Producer specialising in augmented reality, immersive production, and spatial storytelling. As founder of BCVR Immersive, he creates high-end AR experiences, immersive installations, and next-generation digital content that combine narrative, technology, and design. His work spans AR activations, motion capture, generative AI, spatial sound, interactive environments, and digital twin experiences for brands, live events, and cultural institutions. Work includes Sonzai, an immersive motion capture installation created for the Victoria and Albert Museum, blending digital performance, real-time interaction, and embodied storytelling. AR Apps for Disney, VR Productions, Installation Projects for W Hotel, Frieze & Commonwealth Games. Scott leads projects from concept through delivery, combining creative direction with technical production to build immersive experiences that are cinematic, intelligent, and emotionally engaging.