PANA has been in the Advertising industry for more than 16 years. He was initially trained as a Graphic Designer at the University of Buenos Aires and started his professional carreer working as a freelance Graphic Designer for Reef Shoes. Then he created his own studio design boutique "Design Labs" working for blue chip companies as Budweiser, Coke, Sprite, Suzuki, Chevrolet, MTV, Rip Curl, Gillette and Heineken. He entered CraveroLanis when the agency was still partners with Euro RSCG. Moved through the rank: from Art Director to Creative Director on The Sales Machine Euro RSCG, the networks BTL agency, with which, he achieved some communication hits, like the Truco a card game Tournament for Clarín Newspaper. Within the large portfolio of projects that were carried out by Panas team in his ten year career in this company, some standouts include the Water Bar for Agua Ser Ser Water, the Gancia Hotel, the Dasani Art Beach and the Second issue of the Campari Red Passion District Cannes