Comedy director and creative director in New York. I write and direct commercials and branded series people watch on purpose. I've directed for Samsung, AG1, Plarium and Mojo Supermarket (with Patrick Mahomes), creative-directed Pepsi and Stormfall with Megan Fox, and cut a trailer for Netflix. I also once had to choose Megan Fox's best scream. Somebody had to. Before directing I spent eight years selling magazines (Cosmopolitan, FHM, then marketing director at Men's Health). Then I co-founded VGNC, an interactive agency, and became the creative director who kept stealing the director's chair. So the person who wrote the joke is in the edit room. Jokes usually die in committee. Mine have a bodyguard. I judge the Webby Awards. My own work picked up 12 Webby wins and mentions and 4 FWAs. I use Seedance, Kling, Veo and Higgsfield the way we used to use VFX. If you can tell, I did it wrong.