Passionate Jamaican-American music business graduate with a love for music and technology. Former Caribbean music store owner turned freelance digital content creator, specializing in empowering independent artists and labels. Proven expertise in fan engagement, with a track record of organizing autograph sessions and meet-and-greets for top Jamaican Reggae and Dancehall artists in collaboration with labels like VP Records. Well-versed in media sociology, new media tools, and business strategies within the entertainment and media industries. Adept at leveraging social media trends to amplify artist presence and drive engagement. Let's create impactful digital experiences together!