Creative Director, Film Director, Producer. Head of Creation VICE Media Germany until December 2015, current ECD and founder of LURE Media. An accomplished leader in storytelling, digital marketing and content professional with 15 years experience successfully developing and executing campaigns of international television commercials and branded content in tele-communications, fast moving consumer goods FMCG, automotive, music industry, beverages, and fashion categories. A Cannes Lions finalist, Berlinale Script participant, Merrit Award Winner and founder of an international film festival, and graduate of Rhode Island School of Design and St. Martins College.