Specialised in digital strategy inception, elaboration and execution including innovation, online marketing, enhancing brand conversations and earned media strategy. Acts as sage for wide range of technology challenges and opportunities, social strategy pundit and follower of Michael Porter. Daryl analyses market data to make intelligent decisions, chart roadmaps and champions products through many parts of their lifecycle. Daryl has focused on web systems and e-commerce for over ten years via various environments from IT consultancy, digital agencies, startups and many household name bluechips. Technically he delivers strategic insight, UML, Business Analysis, Requirements Engineering, Information Architectures and has played the roles of UX designer, tester, webmaster, development manager and digital strategist. Whilst he began work, sat exams and grew up in Surrey and attended Keele University in Staffordshire in the UK and UBC in Vancouver, Canada, he has worked in London, Amsterd