My starting point: I want to win people the way I am won. How am I won? By integrity, by friendliness, by an honest smile. By a good idea. My position on advertising: Its all NOT about pushing but about being the flower that attracts the bees. My message to you: If you position a good product or service in a clear, authentic, likable way, you open the doors to your customers hearts and eventually purses. Let them feel that your offer is truly worthwhile and they will like you. My understanding of creativity: Words, Colours and Form are energetic patterns of conciousness. Me: Copywriter since 1989. Author since 2005. Artist since 2005. Pointing out why life is good as a career since 2012.