I am Principal/Director of Websuasion, LLC — offering web development, content production, technical consultation and brand strategy for commercial businesses, nonprofit institutions and government agencies. With over a decade of web development experience combined with an insight into user psychology and persuasive design, I help organizations to utilize the internet to work more efficiently, develop better customer relationships and build strong brand presence. I created and co-developed Capocus!, an open source suite of Ruby on Rails plugins which seamlessly integrate web publishing, web marketing and business functionality while dramatically speeding up development turnaround of mid-to-large scale web projects. I also have 18 years of audio and video production experience; a love for wordcraft and the communication of concept; and a passion for directing visual presentation into a clear message, voice and identity — all focused on spotlighting each client’s story, expertise and mis