⚡ lululemon x Tongal ⚡

Built around three core values — Sweat, Grow, Connect — lululemon uses Tongal to constantly raise the bar with mission-driven storytelling by their community, for their community.

By connecting with Tongal Creators who are also lululemon fans, the brand powers consistent content that builds community around their #sweatlife culture year-round — from podcasts, to marathon training series, to ambassador-led workouts that are both educational and entertaining.

Powering the Ambassador Program

⚡ 3 Ways Yoga Benefits Athletes by The Indie Machines ⚡

Tongal has partnered with the activewear brand to create hundreds of social videos and series throughout the year that feature ambassadors, everyday athletes, and talent like NFL player Nick Foles (see above).

⚡ Total Run Training with Charlie Dark by SOS IN Bel Air ⚡

Tongal Creators also developed content like the Total Run Training Series with musician and fitness influencer Charlie Dark to teach community members skills like how to breathe while running and how to workout on the track.

In-Person and Remote Shoots

⚡ Move and Stay Connected by Brand Ambassadors; Edited on Tongal ⚡

In response to COVID-19, lululemon leveraged the flexibility of the Tongal platform to pivot away from large-scale, live-action shoots and move to ambassador-powered content made at home. Their ambassadors captured videos then fed them to Tongal editors, who put them together in a series of at-home workout videos that allowed lululemon to engage its community and encourage them to move and stay connected during uncertain times.

Creator Spotlight

The Indie Machines

Skill: Live Action Filmmaking

Creating For: SYFY, lululemon, Abbott, LEGO

The Indie Machines, co-founded by Erik Beck and Justin Johnson, have been producing videos for more than a decade, including co-creating the DIY filmmaking network Indy Mogul. Their work has garnered over 200 million views and multiple awards. Justin's storytelling focuses on authentic, heartfelt "people stories." After working as Director of Branding at YouTube, Justin transitioned to Los Angeles to join the partnership in 2012. Since then, the duo has produced content for major brands and networks and released their award-winning documentary Double Digits in 2015.