ABOUT THERMADOR: 

Thermador features an iconic line of cooking, cleaning, refrigeration and ventilation products that remain committed to empowering culinary enthusiasts to be their best through continuous innovation breakthroughs. For more than 100 years, Thermador has delivered bold design, unmatched performance, and exceptional innovation in the kitchen and beyond. 

Thermador is part of BSH Home Appliances Corporation, a fully owned subsidiary of BSH Home Appliances, the second largest appliance manufacturer in the world

WHAT TO KNOW WHEN CREATING CONTENT FOR THERMADOR: 

Audience: Thermador Owners, particularly newer ones who are looking to learn more about their luxury appliance. 

Content Goals: Thermador content should showcase the benefits of buying one of their luxury kitchen models. Their goal is to make a Thermador owner reaffirm the purchase they bought, i.e. “wow this was a great purchase and worth the value, these products enhance my kitchen/life.” Content should drive customer retention and appliance sales. 

When participating in Thermador projects:

• DO: Take note that videos must show how each product works, highlighting pertinent features and functions, to show how that appliance can add value to the owner's life.
• DO: Be aware that if the creative calls for any final plating dishes or luxury shots of food, you may be required to pitch with a food stylist. 
• DON'T: Show any competitor brands (i.e SubZero, Wolf, Viking) logos on smaller supplemental appliances when filming.