Sesame Workshop is the nonprofit educational organization behind Sesame Street and so much more, where unforgettable characters, passionate educators, and best-in-class partners come together on a mission to help kids everywhere grow smarter, stronger, and kinder.

Kids of all ages know Sesame Street as a place full of laughter and learning that connects with preschoolers everywhere through the powerful combination of media and muppets. It is open to ALL children, all around the world. It’s a place where kids can learn and play and grow and share.

Since revolutionizing children’s programming 50+ years ago, Sesame Street has stretched to more than 150 countries around the globe. By learning the timeless lesson that people are different but the same, preschoolers are growing up smarter, stronger and kinder. And Sesame Street continues to live in millions of hearts across the world — creating a brighter, better place for us all.

Core brand attributes:

1. Real - Reflects our everyday lives
2. Heartfelt - Shows genuine warmth and affection
3. Simple - Makes complicated things easy to understand
4. Furry - Lets our Muppets shine
5. Funny - Makes you giggle

What you need to know about creating with Sesame Workshop:

Audience: Millennial parents who grew up on Sesame Street and other adult fans of Sesame.

Content Goals: With Tongal, Sesame Workshop is primarily focused on content that supports the brand’s current campaigns on social media.

When participating in Sesame Workshop projects on Tongal:

• DO: Pay close attention to brand guidelines and stay true to the IP
• DO: Take creative risks with your concepts
• DO: Be mindful that children may be watching and always model good behavior in your words and actions
• DON’T: Create kids-only content unless specifically stated in the project brief; it always needs to work for an adult audience