ABOUT MANSCAPED
Manscaped™ has been growing — and growing fast. They have been evolving as a brand, from a direct-response, product-oriented brand to a lifestyle brand, and as they evolve so have their product offerings: from a groin-centric offer (groin trimmers, ball deodorant, ball toner), to a full line of men’s grooming products including Shampoo, Conditioner, Deodorant, Nose and Ear hair trimmer, Cologne, and beyond.
WHAT TO KNOW WHEN CREATING CONTENT FOR MANSCAPED
Key Value Proposition: Manscaped enables men to unlock their confidence by providing innovative and premium grooming products at attainable prices.
Tone of Voice:
- Witty, funny, and clever. Have fun, but no juvenile/overt/immature/
- The brand voice is clever, quick, witty, smart, analytical, outspoken, blunt, brash, edgy, and sexy from a place of confidence, no posturing or sexism.
Audience: Males, 18-49 years old, for whom grooming is important but have not found the right tool for the job.