We owe a lot to our moms. They help us grow, shower us with unconditional love, care for us when we’re sick...they’ll even comment on our Facebook page just to show how much they care.
This year, we’re celebrating Mother’s Day by bringing you our most authentic stories about moms and all that they do! On Tongal, we have a lot of moms in our community who submit Ideas and Insights to Projects that capture the full spectrum of motherhood - not just the joys and the milestones - but the messes, the upsets, the flying-by-the-seat-of-your-pants...Each spot in our lineup hits on some of these essential truths about motherhood - whether it's that all moms are bound together by their resilience, or that they can stay connected with their millennial kids, even when they're thousands of miles apart, through a favorite TV show. It's important that brands don't oversimplify the experience of being a mom because, as we all know, moms can spot mischief from a mile away.
1. The Sisterhood of Motherhood - Similac
Video by The Confetti Lab
Similac’s powerful new ad shows us not only the tenderness of moms but their toughness and resilience. The more subdued moments of motherhood are often counterbalanced by the more difficult ones, and this spot gets to the truth of it all.
2. You’re The Mom - Protective Life
Video by Nanea Miyata
With pitch-perfect humor and selfless flair, this mom walks us through a day in her life, all while putting out figurative and literal fires. Where some might see chaos and pandemonium, this mom sees a happy, healthy, and active family. Like most moms, she knows there’s no need to sweat the small stuff, because in the broad scheme of things, all that matters is the well-being of her family.
3. What Makes Mom Beautiful // Qué hace que mamá sea tan hermosa - Jafra
Videos by Poya Pictures
As part of the #LetMomKnow campaign, these two spots by Jafra ask kids how they feel about their moms - while their moms get to listen in on the sidelines. The results are predictably adorable and heartwarming.
4. The Foxy Show - Gerber
Video by Matchgirl Films
As if you thought your heart strings couldn’t be tugged any further, this spot by Gerber captures the precious, predawn moment between a mom and her babe. After awakening from a restful sleep, a mom conjures up the strength and energy to soothe her baby by putting on a special performance.
5. Remii’s Story - Netflix
Video by Astronaut Dog // Based on Story by Remii Huang
One day, the moment will come when your kids must leave the nest, and you have to find ways to stay connected. Luckily, we live in the world of Facetime and Snapchat. Remii and her mom found one awesome way stay connected - by watching Master of None together on their shared Netflix account.
6. Mother - The Bouqs
Video by Maggie Mahrt
This is really just a final PSA so you don’t forget to go out and buy your mom some flowers for Mother’s Day! If you haven’t got something planned for Mom already, there’s still be time to pick up flowers or get them delivered from her local florist, so get going.
To all the mother’s out there: We salute you on this Mother’s Day and every day! How do you plan to celebrate your mother this weekend? Let us know down in the comments.
