It all starts with the brief. It’s the bones of a video, before it’s even a video. The glimmer of an idea in the client’s eye. And, then YOU make it a thing. A real thing.
Here at Tongal, we know that the brief is a crucial component of the creative process. It informs and inspires the final product -- and enables you, our brilliant creators, to know what you’re working with. Take these bricks and build us a beautiful house, we say.
We strive to bring you these building blocks in a way that is clear and, dare we say, brief. To that end, we’ve made a few edits to the structure of our creative briefs. These changes were informed by a community survey we conducted earlier this year -- you ask, we deliver. The new format isn’t a major renovation but you'll notice we re-named and re-ordered some sections -- making sure that the most meaningful information is front-and-center. Our goal here is a more efficient reading experience so you'll know exactly where to look for the details you want to know first.
You’ll start seeing this new format rolling out soon -- as always, please let us know your thoughts in the comments below.
