This week, Tongal passed another proud milestone: $100 million has been earned on the platform by our global creative community.
Earlier this week, we toasted the ten creators who have each earned more than $1 million on Tongal.
And today, we celebrate ten of our most pivotal projects since the company was launched in 2010 — from socials, to Super Bowls, to the silver screen.
We are incredibly grateful to all of our amazing partners who have joined us on this journey and embraced the limitless ideas, skills, and imagination of our 160k creators across the globe.
We're excited to continue to build the future together.
MacGruber (March 2010)
Our first project with a major studio, Universal, who remain a client today. Brief was for fans to shoot a 90-second "viral video" using lines from the film, which starred Will Forte, Kristen Wiig, and Val Kilmer.
First TV Commercial (September 2012)
Tongal creates its first TV commercial for I Can’t Believe It’s Not Butter! (Unilever). Don Broida directed the spot and remains a very active member of the Tongal community today.
First Super Bowl Commercial (February 2013)
Tongal's first Super Bowl commercial — for Speed Stick — is aired. The video was made as part of a $17k contest on the platform.
Twilight (July 2015)
Author Stephenie Meyer backed the project to create origin stories of the beloved Twilight characters, which was only open to female writers and directors, and provided a springboard for the careers of several talented storytellers.
Star Wars: Go Rogue (September 2016)
Disney collaborated with our community to create the Star Wars: Go Rogue mini-series to generate buzz around Rogue One: A Star Wars Story. The campaign was named PRWeek's Global Campaign of the Year.
Alien (June 2018)
To celebrate the 40th anniversary of Alien, 20th Century Fox partnered with Tongal to find six up-and-coming filmmakers to extend the franchise narrative with original short films set within the iconic universe.
Pip (November 2018)
Pip, an animated short for Florida-based nonprofit Southeastern Guide Dogs, becomes Tongal’s most-watched video (currently more than 500 million views).
PayPal (December 2020)
Tongal creates PayPal's Make It One to Remember TVCs, named #2 holiday campaign of the year by Ad Age. The U.S. version features a dad recreating the Nutcracker ballet at home amid the COVID-19 lockdown, and five more spots made for other territories.
Pokémon (February 2022)
Tongal Creators helm innovative campaign for Pokémon Legends: Arceus, the hugely successful release which reimagined the video game format for world’s biggest media franchise. One creator builds puppets of Pokémon characters, while another directs the reality TV-inspired spots.
Piece by Piece (October 2024)
Tongal Creators helped to develop, animate, and market the Focus Features Pharrell Williams biopic, told in LEGO animation. It's the first time a theatrical movie has been produced in collaboration with a creator platform.
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