Click on the picture above to see a gallery of ALL the videos described below!
Quite a feat! Last year, Band-Aid® Brand didn't crack the list – but this year they debuted in the number one spot for the “10 best-perceived” brands by mothers!
You can read all about it here: "Band-Aid Takes Top Spot As Mom Favorite" We were thrilled to hear J&J Group Brand Director, Mikio Fujitsuka, credit Tongal for playing a key role in getting them there.
By plugging Tongal into their content strategy early and often, Band-Aid took the power of their great household name and rolled it forward into the rarified air known as BRAND LOVE.
A key component for Band-Aid was the creative diversity and options that Tongal offered. "Wildcards" (videos made on spec by filmmakers who KNOW they have something great) made a strong showing for the well-known Band-Aid brand.
Check out some of the work by clicking the links below -- just click here for our Band-Aid gallery that features the following videos:
"The Power to Heal" This 4th of July anthem showed love to Moms & Vets, and out-performed all other ads in the category It also aired on TV. (The picture at the top is from this video!)
"Well That Escalated Quickly" This Tongies-nominated video, posted just in time for stocking-stuffers, captures Santa's Christmas downfall... literally.
"'Stuck On Band-Aid' Jingle Video" This adorable, global project has given new meaning to the term "evergreen."
"School Nurse" – Inspiring thought-leadership went into producing this funny & heartfelt, lightly branded Original Web Series Pilot. It's premiering at the New Media Film Fest in Los Angeles during the second week of June.
Last but not least, we want to give a quick shout out to Tongal filmmakers Brandon Carter, Patrick Smith, Boy And Star, and Granfalloon Productions – all of whom delivered above and beyond.
