Go Rogue takes home Adweek Arc Award for “Best Use of Fiction, Digital Film Series.”
Back in September, we teamed up with Disney to promote the newest Star Wars film with a campaign created by the fans, for the fans. This week, that campaign was named part of the inaugural class of Adweek Arc Awards winners.
When we assembled a team of Star Wars super fans to “Go Rogue” and imagine, write and produce a Rogue One-inspired animated mini-series, our goal was to create an out-of-this-world experience for fans of the iconic movie franchise. And that’s exactly what the Arc Awards celebrates—branded content of grander proportions that raises the creative bar on storytelling.
Congratulations to Tongalers Dan MacKenzie, Tucker Barrie and Kevin Ulrich for bringing this action-packed, first-of-its-kind miniseries to life.
Watch the series below and check out the feature in Adweek here.
Can’t get enough? Go behind the scenes with creator Tucker Barrie.
